Posts about Sustainability

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  1.    What marketers need from COP28
    Sustainability

    What marketers need from COP28

    2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…

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  2.    Happily Ever After? Promoting Climate Storytelling at COP28
    Sustainability

    Happily Ever After? Promoting Climate Storytelling at COP28

    Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…

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  3.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraudAudience measurementProgrammatic & ad techAdvertising & policyDigital policyCross-media measurementMarketing structureValue of advertisingInclusive marketingSustainabilityRetail media & ecommerce

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  4.    My five takeaways from Cannes 2023
    Programmatic & ad techAdvertising & policyBrand purposeCreativityMarketing technologyCannes LionsInclusive marketingSustainabilityMarketing technologyMedia transformation

    My five takeaways from Cannes 2023

    This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…

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  5. Advertising & policySustainability

    GARM and Ad Net Zero launch world's first guide to sustainable media for advertisers
    Open to WFA members only

    Please note that GARM was discontinued on August 8. See more here.

    Together with Ad Net Zero, GARM launches at the…

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  6.    Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication
    Advertising & policySustainability

    Swedish ad industry launches CommToAct Planet initiative to drive credible sustainability communication

    New cross-industry initiative will develop guidance and resources to help marketers communicate on climate action and accelerate the…

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  7.    WFA launches Sustainable Marketing 2030 to close the gap between intent and action
    Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainabilityMarketing operations

    WFA launches Sustainable Marketing 2030 to close the gap between intent and action

    Fewer than half of marketing departments have taken the lead in their sustainability journeys but the will to transform has…

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  8.    Beware advertisers, the EU has a new plan to limit hot air around environmental claims
    Advertising & policySustainability

    Beware advertisers, the EU has a new plan to limit hot air around environmental claims

    Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the newly proposed EU Directive on Green Claims and its…

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  9.    How do you create sustainable growth? 3 more experts share their views
    Advertising & policyBrand purposeBrand reputationGlobal Marketer WeekSustainability

    How do you create sustainable growth? 3 more experts share their views

    Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…

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  10.    How do you create sustainable growth? 3 experts share their views
    Global Marketer WeekSustainability

    How do you create sustainable growth? 3 experts share their views

    Ahead of WFA Global Marketer Week in Istanbul, we asked three thought leaders for their views on how to achieve the holy grail of…

    Read more about "How do you create sustainable growth? 3 experts share their views"
  11.    Reducing WFA’s carbon footprint
    Brand purposeSustainability

    Reducing WFA’s carbon footprint

    WFA is committed to doing its part in the fight against climate change. WFA Senior Connections Manager, Hanne van de Ven, shares on…

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  12.    How seriously is the industry taking sustainability?
    Advertising & policyBrand purposeValue of advertisingCannes LionsSustainability

    How seriously is the industry taking sustainability?

    WFA asked leading trade press editors to rank the industry on how they're responding to the sustainability challenge.

    The…

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