Knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1.    “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

    “Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes

    Something is happening in our industry that is deeply worrying. Many companies are taking a step back from their public positions on…

    Read more about "“Stay the course on DEI and sustainability.” WFA CEO appeals to the industry ahead of Cannes"
  2.    Survey: DEI in Content Production
    Diversity & Inclusion

    Survey: DEI in Content Production

    WFA member survey exploring company maturity and practices related to DEI in content production.

    Read more about "Survey: DEI in Content Production"
  3.    What do marketers want to see in Cannes?
    CreativityMarketing technologyAIBrand purposeMarketing technologyMarketing technology

    What do marketers want to see in Cannes?

    We asked 13 industry experts at Global Marketer Week in Toronto what big issues ad land should prioritise in Cannes this year. Four…

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  4.    Case study | Vanish (Reckitt): Me, My Autism and I
    Diversity & Inclusion

    Case study | Vanish (Reckitt): Me, My Autism and I

    This case study was originally published in the WFA DEI in Content Production guide (June…

    Read more about "Case study | Vanish (Reckitt): Me, My Autism and I"
  5.    Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit
    Diversity & Inclusion

    Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit

    This case study was originally published in the WFA DEI in Content Production guide (June…

    Read more about "Case study | Unilever: Inclusive Set Commitment & Inclusive Production Toolkit"
  6.    Case study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production
    Diversity & Inclusion

    Case study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production

    This case study was originally published in the WFA DEI in Content Production guide (June…

    Read more about "Case study | Reckitt: Cultivating Safety & Belonging on Set – Talent Charter & Survey for Production"
  7.    Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty
    Diversity & Inclusion

    Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty

    This case study was originally published in the WFA DEI in Content Production guide (June…

    Read more about "Case study | Dove (Unilever): 20 years on – Dove and the future of Real Beauty"
  8.    Case study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life
    Diversity & Inclusion

    Case study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life

    This case study was originally published in the WFA DEI in Content Production guide (June…

    Read more about "Case study | Nexium (Brand Advance Group for Haleon): Enjoy the special moments in life"
  9.    Case study | Smirnoff (Diageo): We Do We
    Diversity & Inclusion

    Case study | Smirnoff (Diageo): We Do We

    This case study was originally published in the WFA DEI in Content Production guide (June…

    Read more about "Case study | Smirnoff (Diageo): We Do We"
  10.    This is the fourteenth marketing article you’re browsing today. So, you think you’re going to learn something by reading?

    This is the fourteenth marketing article you’re browsing today. So, you think you’re going to learn something by reading?

    Confucius knew it, Linus knew it.; you know it.  And yes, consumers know it as well. “Facta, non verba”,…

    Read more about "This is the fourteenth marketing article you’re browsing today. So, you think you’re going to learn something by reading?"
  11.    The Good Insight: study on how DEI drives higher Glassdoor scores
    Diversity & Inclusion

    The Good Insight: study on how DEI drives higher Glassdoor scores

    The UK data consultancy presented a new study at Creative Equals’ 2024 RISE conference which looked at how DEI is a…

    Read more about "The Good Insight: study on how DEI drives higher Glassdoor scores"
  12.    Benchmark: Centralised Marketing Hub
    Marketing capabilities

    Benchmark: Centralised Marketing Hub

    WFA member benchmark on centralising marketing assets and resources into a singular platform

    Read more about "Benchmark: Centralised Marketing Hub"
  13.    Benchmark: Programmatic models
    ProgrammaticMarketing procurement

    Benchmark: Programmatic models

    WFA member benchmark exploring how members are structuring programmatic models

    Read more about "Benchmark: Programmatic models"
  14.    CMO, the impossible job?
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    CMO, the impossible job?

    Marketers at this year’s Global Marketer Week responded to the challenge that being CMO had turned into an impossible…

    Read more about "CMO, the impossible job?"
  15.    How to build better brands?
    CreativityMarketing technologyAIBrand purposeBrand reputationDigital transformationMarketing technologyMarketing technology

    How to build better brands?

    CMOs at Global Marketer Week provide key pointers on what will help build stronger, more resilient brands.

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  16.    Highlights from Global Marketer Week 2024

    Highlights from Global Marketer Week 2024

    Global Marketer Week, the event for international marketers, went to Toronto in May 2024. See the highlights below from…

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  17.    From AI to Audiences: Key Takeaways from Global Marketer Week 2024
    CreativityMarketing technologyAIMarketing technologyMarketing technology

    From AI to Audiences: Key Takeaways from Global Marketer Week 2024

    It was a massive week of insights and inspiration in Toronto. Brenna Brandes, Junior Marketing Services Manager at WFA, picks out…

    Read more about "From AI to Audiences: Key Takeaways from Global Marketer Week 2024"
  18.    Aggregated Measurement Report - May 2024

    Aggregated Measurement Report - May 2024

    The sixth Global Alliance for Responsible Media (GARM) report tracking performance on brand safety across ten platforms.

    Read more about "Aggregated Measurement Report - May 2024"
  19.    Insight Forum GMW Meeting Overview (May 2024)

    Insight Forum GMW Meeting Overview (May 2024)

    Overview of the Insight Forum held in Toronto, May 2024

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  20.    Media Forum APAC meeting overview (April 2024)
    Organisation & structure

    Media Forum APAC meeting overview (April 2024)

    Overview of the WFA Media Forum Asia Pacific held in person in Singapore

    Read more about "Media Forum APAC meeting overview (April 2024)"
  21.    WFA Better Marketing Pod: Nissan's Allyson Witherspoon on how a YouTube music channel can help sell cars
    Marketing technologyIntegrated marketingDigital transformationMarketing operationsMarketing technologyMarketing technology

    WFA Better Marketing Pod: Nissan's Allyson Witherspoon on how a YouTube music channel can help sell cars

    In this episode of the Better Marketing Pod, David Wheldon speaks to Allyson Witherspoon, Global CMO of Nissan Motor Corporation,…

    Read more about "WFA Better Marketing Pod: Nissan's Allyson Witherspoon on how a YouTube music channel can help sell cars"