WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
What skills will the very best marketers need to be future-fit? We asked our expert jury for the Global Marketer of the Year for…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Leading marketers from Diageo, First Bank of Nigeria, Globant, IBM, Infosys, Nissan, Santander and TATA join…
Marketers often have a vague awareness of behavioural science, but it rarely goes very deep. Independent advisor, Scott Young, and…
The very best procurement teams align their agendas with those of the marketing team. Tracy Allery, Senior Marketing Procurement…
Retail media is the biggest ad spend story in 2024, creating new challenges for advertisers as Tom Ashby, Global Lead, Media…
After four years of testing, industry dialogue, regulatory involvement and timeline delays, Google has abandoned its current plans…
In this episode of the Better Marketing Pod, David Wheldon speaks to AXA Group Head of Communication, Brand and Sustainability, and…
In today’s rapidly changing digital and technological landscape, keeping pace with the latest trends can be challenging.…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
An overview of regulatory and non-regulatory initiatives on minors’ safety online.
WFA member research on media planning tools
WFA member benchmark on suggested social media marketing tools used for engagement, reporting, and listening
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
The creative effectiveness platform published a new study into the effectiveness and impact of LGBT+ visibility.
Overview of the WFA CMO Forum Asia Pacific held in person in Singapore
Cannes Lions jurors and commentators share their views on this year's edition of the festival.