WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.
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Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome…
Overview of the Digital Governance Exchange meeting held remotely on 30 November 2023.
Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This…
WFA developed a position paper on the implementation of the DMA provisions on transparency in advertising performance measurement…
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 28 November 2023.
WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in…
WFA has co-signed with 10 other industry organisations a letter urging EU co-legislators to reject the proposed ban of green claims…
21 December 2023, an update on the article published below on 29 November 2023: since we shared our initial…
AkzoNobel, Arçelik, Beam Suntory, Group Bel, HP, Nestlé and Vodafone take number of companies to have signed the…
Sponsorship to drive sustainability and social equity should be used more by multinational brands, a new WFA report…
2023 marks the halfway point to achieving the United Nations Sustainable Development Goals (SDGs). During COP28, the world will also…
Matt Green, Director of Global Media Services, reflects on WFA's work on marketing effectiveness over the past year and what brands…
Shufen Goh, Co-founder and Principal at R3, shares key insights from a recent report on the state of e-commerce enablers in…
Tomato soup, big pink ships and a climate bra from Kim Kardashian. The last five years have seen climate messages reach us in new,…
Marketing and marketing teams can look different company by company. But the overarching goal of marketing capability remains the…
Notes and presentation slides from GARM community call from the November 2023 Community Call
Notes and presentation slides from GARM community meeting in November 2023
Notes and presentation slides from GARM community call in October 2023
WFA member benchmark exploring training in Generative AI.
WFA member benchmark on how marketing organisations work with production consultants.
WFA member benchmark on identifying segmentation suppliers in APAC