Posts about Marketing strategy

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationInclusive marketingDigital media transformation

    WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight

    Camelia Cristache

    WFA podcast host, David Wheldon, speaks with Lisa McKnight, SVP and Global Head of Barbie & Dolls at Mattel, Inc.

    Read more about "WFA Better Marketing Pod Ep 8: On making an iconic doll relevant again with Lisa McKnight"
  2. WFA Consultant Directory
    Report
    Marketing operations

    WFA Consultant Directory

    WFA

    A WFA directory of marketing consultant firms, based on member recommendations and market research. Last update: June 2021

    Read more about "WFA Consultant Directory"
  3. Spotlight: Diversity & Inclusion in the Production Landscape
    Video
    Advertising & policyMarketing procurementInclusive marketingMarketing procurement

    Spotlight: Diversity & Inclusion in the Production Landscape

    WFA

    An introduction to WFA’s diversity & representation guide, with key insights and ideas from APR & MCA to drive D&I in the production space.

    Read more about "Spotlight: Diversity & Inclusion in the Production Landscape"
  4. Benchmark: Boutique Creative Agencies in China
    Benchmark
    Agency managementMarketing capabilities

    Benchmark: Boutique Creative Agencies in China

    WFA

    Member benchmark on Boutique Creative Agencies in China

    Read more about "Benchmark: Boutique Creative Agencies in China"
  5. Benchmark: Creative Agencies in Japan with TVCM capabilities
    Benchmark
    Agency managementMarketing capabilities

    Benchmark: Creative Agencies in Japan with TVCM capabilities

    WFA

    Member benchmark on Creative Agencies in Japan with TVCM capabilities

    Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"
  6. Marketing and Sustainability: Closing the Gaps
    BenchmarkReport
    Advertising & policyBrand purposeSustainabilityMarketing operations

    Marketing and Sustainability: Closing the Gaps

    WFA

    What can Marketers do to drive Sustainability in their industry?

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  7. WFA launches Planet Pledge for Marketers
    Press releases
    Brand purposeGlobal Marketer WeekSustainabilityCMO ForumMarketing operations

    WFA launches Planet Pledge for Marketers

    WFA

    WFA launches framework to help marketers lead on climate change challenge

    New research suggests marketers lag corporate progress on the sustainability journey

    Read more about "WFA launches Planet Pledge for Marketers"
  8. Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach
    Video
    Marketing procurementMarketing structureMarketing procurement

    Spotlight: Growth Metrics – shift from a savings outlook to a value creation approach

    WFA

    Shifting from a savings outlook to a value creation approach.

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  9. WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams

    WFA

    WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.

    Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"
  10. Different Models when decoupling production
    Report
    Agency managementMarketing procurementMarketing procurement

    Different Models when decoupling production

    APR

    A brief definition guide on models when decoupling production.

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  11. Spotlight: Building Your Brand in an eCommerce Environment
    Video
    Marketing effectivenessRetail media & ecommerceMarketing capabilitiesMarketing operations

    Spotlight: Building Your Brand in an eCommerce Environment

    WFA

    Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to consider to avoid becoming just another commodity to consumers?

    Read more about "Spotlight: Building Your Brand in an eCommerce Environment"
  12. Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers

    WFA

    Member benchmark on dynamic creative optimisation partners and creative analytics suppliers.

    Read more about "Benchmark: Dynamic Creative Optimisation (DCO) partners & Creative analytics suppliers"
  13. Marketing has the chance to lead post pandemic but structures need an overhaul
    Expert opinion
    Brand purposeMarketing strategyMarketing structureDigital media transformationMarketing capabilitiesMarketing organisationMarketing strategy

    Marketing has the chance to lead post pandemic but structures need an overhaul

    Russell Parsons

    Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must first look at how they are set-up, says Marketing Week Editor-in-Chief, Russell Parsons.

    Read more about "Marketing has the chance to lead post pandemic but structures need an overhaul"
  14. WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
    Expert opinionVideo
    Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operations

    WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard

    WFA

    WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.

    Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"
  15. Guide to Ecommerce content production optimisation
    Guides & templates
    Marketing procurementRetail media & ecommerceMarketing procurement

    Guide to Ecommerce content production optimisation

    APR

    APR is providing this guide free to WFA members as an introduction to exploring ecommerce through a content production lens.

    Read more about "Guide to Ecommerce content production optimisation"
  16. CMO Forum meeting overview (March 2021)
    Event reports
    Agency managementMarketing structureSustainabilityCMO Forum

    CMO Forum meeting overview (March 2021)

    WFA

    Overview of the CMO Forum held remotely on March 9, 2021.

    Read more about "CMO Forum meeting overview (March 2021)"
  17. Spotlight: Brand Building in Uncertain Times
    Video
    Agency managementMarketing capabilitiesMedia transformation

    Spotlight: Brand Building in Uncertain Times

    WFA

    The world as we know it has changed…  what impact has this had on how brands are built today and what will this mean as we look ahead in 2021?

    Read more about "Spotlight: Brand Building in Uncertain Times"
  18. Business Intelligence / Data analytics for a strong agency management program
    Report
    Agency managementMarketing procurementMarketing procurement

    Business Intelligence / Data analytics for a strong agency management program

    Decideware


    An e-book by our partners Decideware that looks at the importance & need for Business Intelligence / Data Analytics for a strong agency management program.

    Read more about "Business Intelligence / Data analytics for a strong agency management program"
  19. Benchmark: Global Category Management - Strategic ‘packaging’ design agency
    Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Global Category Management - Strategic ‘packaging’ design agency

    WFA

    Member benchmark on global category management of strategic ‘packaging’ design agency.

    Read more about "Benchmark: Global Category Management - Strategic ‘packaging’ design agency"
  20. Spotlight: How to win the hearts of Gen Z in 2021
    Video
    Influencer marketingCMO Forum

    Spotlight: How to win the hearts of Gen Z in 2021

    WFA

    Born between 1996 and 2015, Gen Z is estimated to become the largest generation of consumers in just a few years. Businesses that want to get out in front of the trends and succeed in the next decade and beyond need to consider the group that is shaping today’s youth culture.

    Read more about "Spotlight: How to win the hearts of Gen Z in 2021"
  21. Sourcing Forum meeting overview (February 2021)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum meeting overview (February 2021)

    WFA

    Overview of the Sourcing Forum held remotely on February 17, 2021.

    Read more about "Sourcing Forum meeting overview (February 2021)"