Posts about Agency remuneration

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Advertisers believe they are still getting great value from their agencies post pandemic, WFA research
    Press releases

    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research

    WFA

    Clients acknowledge the need to pay more for diversity and sustainability commitments, as value-based compensation continues its steady rise 

    Clients challenged on cost of digital work, which has increased by up to 50% 

    Agencies face payment terms that now average 60 days

    Read more about "Advertisers believe they are still getting great value from their agencies post pandemic, WFA research"
  2. Agencies feel more comfortable being honest with clients, WFA research
    Press releases

    Agencies feel more comfortable being honest with clients, WFA research

    WFA

    But too many soft KPIs and “the wrong KPIs” are a rising concern

    Read more about "Agencies feel more comfortable being honest with clients, WFA research"
  3. Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching
    Event reports
    Advertising & policyAgency managementInclusive marketing

    Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 22nd September 2022

     

    Read more about "Media Forum Meeting Overview (New York 22nd September 2022) – Media Responsibility and Agencies, Talent & Pitching"
  4. WFA Benchmark Results: Measuring Media Dollars & Performance
    Benchmark
    Cross-media measurementMarketing effectiveness

    WFA Benchmark Results: Measuring Media Dollars & Performance

    WFA

    A WFA member wanted to understand trends in the membership with respect to how media costs are being tracked.

    Read more about "WFA Benchmark Results: Measuring Media Dollars & Performance"
  5. Benchmark: Exploring Innovative Agency Models
    Benchmark
    Agency managementMarketing structure

    Benchmark: Exploring Innovative Agency Models

    WFA

    A WFA member was looking at adopting a media agency model that incorporates multiple agencies working together globally. The member therefore wanted to know if others have a model in place for working with multiple agencies.

    Read more about "Benchmark: Exploring Innovative Agency Models"
  6. Benchmark: Media agency first party data liability caps
    Benchmark
    Agency management

    Benchmark: Media agency first party data liability caps

    WFA

    A WFA member was reviewing their agreements with their various media/digital/CRM agencies and reached out with a view of trying to establish some benchmarks on the topic of liability caps to cover any data breaches that may arise.

    Read more about "Benchmark: Media agency first party data liability caps"
  7. Benchmark: Media indemnities
    Benchmark
    Agency management

    Benchmark: Media indemnities

    WFA

    A WFA member reaching out to the community on the use of certain datasets and the application (by agencies) of uncapped indemnities when used on platforms.

    Read more about "Benchmark: Media indemnities"
  8. Media Forum meeting overview – Improving your inventory media (March 2022)
    Case studies
    Agency managementMarketing effectivenessValue of advertising

    Media Forum meeting overview – Improving your inventory media (March 2022)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on the 24th of March 2022

    Read more about "Media Forum meeting overview – Improving your inventory media (March 2022)"
  9. Media Forum Meeting Overview (12th May 2021)

    Media Forum Meeting Overview (12th May 2021)

    WFA

    Meeting overview and presentations from WFA’s Media Forum on 12th May 2021

    Read more about "Media Forum Meeting Overview (12th May 2021)"
  10. Spotlight: Media Contract Guidance Webinar – Global Best Practice
    Video

    Spotlight: Media Contract Guidance Webinar – Global Best Practice

    WFA

    ‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive fair value for money.

    Read more about "Spotlight: Media Contract Guidance Webinar – Global Best Practice"
  11. Benchmark: Media Agency Fee Risk & Reward Models
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media Agency Fee Risk & Reward Models

    WFA

    WFA member benchmark on Media Agency Fee Risk & Reward Models

    Read more about "Benchmark: Media Agency Fee Risk & Reward Models"
  12. Benchmark: Marketing spend tail end management
    Benchmark

    Benchmark: Marketing spend tail end management

    WFA

    This WFA survey provides an understanding of how clients in a marketing procurement role manage their marketing spend tail end management.

    Read more about "Benchmark: Marketing spend tail end management"
  13. Benchmark: Media spend on agency fees in South East Asia
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Media spend on agency fees in South East Asia

    WFA

    WFA member survey for Media spend on agency fees in South East Asia markets 

    Read more about "Benchmark: Media spend on agency fees in South East Asia"
  14. Benchmark: Digital in-housing from agency point of view
    Benchmark
    Agency managementIn-housingMarketing operations

    Benchmark: Digital in-housing from agency point of view

    WFA

    WFA benchmark on In-housing Digital Media, from agencies' point of view

    Read more about "Benchmark: Digital in-housing from agency point of view"
  15. Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions
    Benchmark
    Agency management

    Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions

    WFA

    WFA member benchmark covering 1) recommended integrated creative agencies & 2) high level overview of compensation model for pitch submissions

    Read more about "Benchmark: Recommended integrated creative agencies & overview of compensation for pitch submissions"
  16. WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030
    Briefings & position papers
    Advertising & policy

    WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030

    WFA

    The global action plan looks to to strengthen the implementation of the Global Strategy to Reduce the Harmful Use of Alcohol

    Read more about "WFA response to the WHO consultation on the first draft of the Global Alcohol Action Plan 2022-2030"
  17. Spotlight: Media Contract Guidance in China
    Video

    Spotlight: Media Contract Guidance in China

    WFA

    This Webinar is for marketing, media and sourcing specialists who are responsible for Media Contracts and have a particular interest in understanding the nuances of contracting within the Chinese marketplace.

    Read more about "Spotlight: Media Contract Guidance in China"
  18. Spotlight: The impact of the pandemic on the agency business
    Video
    Agency managementMarketing procurementMarketing procurement

    Spotlight: The impact of the pandemic on the agency business

    WFA

    Structures, financial and predictions – what WFA members should watch out for.

    Read more about "Spotlight: The impact of the pandemic on the agency business"
  19. Survey: Covid-19 global response (September 2020)
    Benchmark
    Trends & forecastsMarketing strategyMarketing structureMarketing operationsMarketing strategy

    Survey: Covid-19 global response (September 2020)

    WFA

    The fourth wave of research again gathered input from senior multinational marketers on how they are reacting to the ongoing global crisis.

    Read more about "Survey: Covid-19 global response (September 2020)"
  20. Benchmark: Agency barter
    Benchmark

    Benchmark: Agency barter

    WFA

    This benchmark examines the usage of agency barter & principal buying/trading offerings.

    Read more about "Benchmark: Agency barter"
  21. Benchmark: e-invoicing solutions
    Benchmark
    Marketing procurementMarketing technologyMarketing procurementMarketing technology

    Benchmark: e-invoicing solutions

    WFA

    This member benchmark examines the usage of e-invoicing solutions.

    Read more about "Benchmark: e-invoicing solutions"