Posts about Event reports

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. CMO Forum Meeting Overview (March 2025)
    Event reports
    CMO

    CMO Forum Meeting Overview (March 2025)

    WFA

    Overview of the WFA CMO Forum meeting held in person in Singapore on the 4th of March.

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  2. In-House Forum Meeting Overview (Jan 2025)
    Event reports
    Agency managementMarketing structure

    In-House Forum Meeting Overview (Jan 2025)

    WFA

    Overview of the In-House forum held remotely on 23rd January 2025

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  3. Marketing Capability Meeting Overview (Feb 2025)
    Event reports

    Marketing Capability Meeting Overview (Feb 2025)

    WFA

    Overview of the Marketing Capability forum held remotely on 11th February 2025

    Read more about "Marketing Capability Meeting Overview (Feb 2025)"
  4. Media and creative: together for superior effectiveness and ROAS (Google)
    Event reports
    Marketing effectiveness

    Media and creative: together for superior effectiveness and ROAS (Google)

    WFA

    On the 21st of January 2025, the WFA community was invited to the Google offices in Singapore for an evening of insights and networking drinks. A session hosted by Goole demonstrated how media and creative are two essential sides of the same coin. Materials shared by the team at Google are now available for download.

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  5. PAG Meeting Overview (February 2025)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (February 2025)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 4 February 2025

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  6. Media Forum Meeting Overview, New York, December 2024
    Event reports

    Media Forum Meeting Overview, New York, December 2024

    WFA

    Overview of the WFA Media Forum meeting, held in New York as a part of WFA’s Forum Connect 

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  7. Insight Forum Meeting Overview (December 2024)
    Event reports

    Insight Forum Meeting Overview (December 2024)

    WFA

    Overview of the Insight Forum, part of Forum Connect NYC, December 2024

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  8. Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in New York as part of Forum Connect

    Read more about "Sourcing Forum Meeting Overview, Forum Connect, New York (December 2024)"
  9. Marketing Capability Forum Meeting Overview (October 2024)
    Event reports
    Marketing capabilities

    Marketing Capability Forum Meeting Overview (October 2024)

    WFA

    Overview of the WFA Marketing Capability Forum held in person in London

    Read more about "Marketing Capability Forum Meeting Overview (October 2024)"
  10. PAG Meeting Overview (November 2024)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (November 2024)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 26 November 2024

    Read more about "PAG Meeting Overview (November 2024)"
  11. Insight Forum Meeting Overview (November 2024)
    Event reports

    Insight Forum Meeting Overview (November 2024)

    WFA

    Overview of the Insight Forum held remotely, November 2024

    Read more about "Insight Forum Meeting Overview (November 2024)"
  12. Insight Forum Meeting Overview (September 2024)
    Event reports

    Insight Forum Meeting Overview (September 2024)

    WFA

    Overview of the Insight Forum held in Geneva, September 2024

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  13. Sourcing Forum Meeting Overview, Singapore (October 2024)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview, Singapore (October 2024)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in Singapore

    Read more about "Sourcing Forum Meeting Overview, Singapore (October 2024)"
  14. CMO Forum Meeting Overview, London (October 2024)
    Event reports
    CreativityAICMO Forum

    CMO Forum Meeting Overview, London (October 2024)

    WFA

    Overview of the WFA CMO Forum held in person in London

    Read more about "CMO Forum Meeting Overview, London (October 2024)"
  15. Media Forum Meeting Overview, October 2024
    Event reports
    Media transformation

    Media Forum Meeting Overview, October 2024

    WFA

    Overview of the WFA Media Forum meeting, held in person in Paris. 

    Read more about "Media Forum Meeting Overview, October 2024"
  16. PAG Meeting Overview (September 2024)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (September 2024)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 24 September 2024

    Read more about "PAG Meeting Overview (September 2024)"
  17. Sourcing Forum Meeting Overview, Forum Connect, Amsterdam (March 2024)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview, Forum Connect, Amsterdam (March 2024)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in Amsterdam as part of Forum Connect

    Read more about "Sourcing Forum Meeting Overview, Forum Connect, Amsterdam (March 2024)"
  18. CMO Forum APAC meeting overview (September 2024)
    Event reports
    CMO

    CMO Forum APAC meeting overview (September 2024)

    WFA

    Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

    Read more about "CMO Forum APAC meeting overview (September 2024)"
  19. Sourcing Forum Meeting Overview, Denmark (September 2024)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview, Denmark (September 2024)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in Denmark.

    Read more about "Sourcing Forum Meeting Overview, Denmark (September 2024)"
  20. Sourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)
    Event reports
    Marketing procurementForum ConnectMarketing procurement

    Sourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in Singapore as part of Forum Connect

    Read more about "Sourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)"
  21. CMO Forum Meeting Overview, Forum Connect Singapore (July 2024)
    Event reports

    CMO Forum Meeting Overview, Forum Connect Singapore (July 2024)

    WFA

    Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

    Read more about "CMO Forum Meeting Overview, Forum Connect Singapore (July 2024)"