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Media Forum, Singapore, 2024
Read more about "Media Forum, Singapore, 2024"Overview of the WFA Media Forum meeting, held in Singapore as a part of WFA’s Forum Connect
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Media transformationMedia Forum, Remote, July 2024
Read more about "Media Forum, Remote, July 2024"Overview of the WFA Media Forum meeting, held remotely via Zoom
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Media transformationMedia Board, Cannes, June 2024
Read more about "Media Board, Cannes, June 2024"Overview of the WFA Media Board meeting, held in Cannes in June 2024
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Marketing structureMedia Forum APAC Meeting Overview (April 2024)
Read more about "Media Forum APAC Meeting Overview (April 2024)"Overview of the WFA Media Forum Asia Pacific held in person in Singapore
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Media transformationMedia Forum Meeting Overview, Toronto, May 2024
Read more about "Media Forum Meeting Overview, Toronto, May 2024"Overview of the WFA Media Forum meeting, held in Toronto
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Media transformationSpotlight: Navigating global media demand and pricing trends – 2024 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends – 2024 & beyond"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2024 (and beyond).
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Marketing effectivenessMedia transformationWFA Media Forum March 2024: Forum Connect Amsterdam
Read more about "WFA Media Forum March 2024: Forum Connect Amsterdam"Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of ‘integration’.
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Cross-media measurementMedia price inflation falls marginally in WFA Outlook poll of predictions
Read more about "Media price inflation falls marginally in WFA Outlook poll of predictions"TV inflation cools globally, and particularly in the US, but growth in retail media is fuelling higher prices around the world. Tom Ashby, Global Lead, Media at the WFA, breaks down key trends by channel and market.
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Marketing effectivenessWFA Media Forum April 2024: AI and Retail Media
Read more about "WFA Media Forum April 2024: AI and Retail Media"Introduction to WFA AI Community & Retail Media deep dive.
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Cross-media measurementHalo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Advertising & policyMarketing effectivenessMarketing technologyMarketing technologyBrands are trailing on data transformation
Read more about "Brands are trailing on data transformation"If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet taken the right actions to cope with the loss of cookies. Tom Ashby, Global Lead, Media Services at WFA, explains.
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Spotlight: ANA Programmatic Media Supply Chain Study
Read more about "Spotlight: ANA Programmatic Media Supply Chain Study"Hear the authors of the groundbreaking report discuss their findings into the state of programmatic media, with key actions for advertisers.
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Cross-media measurement
Halo CMM Community Townhall Meeting
Read more about "Halo CMM Community Townhall Meeting"Discover the Future of Cross-Media Measurement
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Marketing effectivenessWFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
Read more about "WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability"The first meeting of the WFA Media Community in 2024.
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Marketing effectivenessMedia Forum Connect meeting overview (November 2023)
Read more about "Media Forum Connect meeting overview (November 2023)"Overview of the Media Forum held in New York City in November 2023
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Trends & forecastsPitch Management - Key Stages for Success
Read more about "Pitch Management - Key Stages for Success"Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This resource from MediaSense, details how it is essential to ensure that resources are secured, objectives are clear and stakeholders are aligned, in order to run a successful pitch process that will set the business up for the future.
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Media budgets are on the rise, finds WFA and Ebiquity annual research
Read more about "Media budgets are on the rise, finds WFA and Ebiquity annual research"Neither global economies nor politics today are in a particularly stable position. But big brands are expecting to increase their budgets. A new WFA and Ebiquity study says that 60% of company representatives will increase their global media budgets in 2024 - with 14% saying they will make a significant increase, year on year.
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Trends & forecastsPitch Smart - A Study by MediaSense
Read more about "Pitch Smart - A Study by MediaSense"MediaSense's global survey of 100+ media agency professionals
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Marketing effectivenessMedia Forum meeting overview (October 2023)
Read more about "Media Forum meeting overview (October 2023)"Overview of the Media Forum held in Zurich, Switzerland in October 2023
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Agency managementThe Future of Media Agency Models: Change is Coming
Read more about "The Future of Media Agency Models: Change is Coming"A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their agency model. Just 11% of respondents believe their current agency model will fit future needs, while 24% say it is unfit for future purpose.
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Marketing effectivenessImproving creative effectiveness through in-flight optimisation
Read more about "Improving creative effectiveness through in-flight optimisation"A new whitepaper by WFA and Automated Creative urges advertisers to focus on in-flight optimisation in Q4.
