Posts about Sourcing Forum

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Sourcing Forum Meeting Overview, Denmark (September 2024)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview, Denmark (September 2024)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in Denmark.

    Read more about "Sourcing Forum Meeting Overview, Denmark (September 2024)"
  2. Benchmark
    Agency managementMarketing procurementMarketing procurement

    Benchmark: Shopper Marketing

    WFA

    WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

    Read more about "Benchmark: Shopper Marketing"
  3. Sourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)
    Event reports
    Marketing procurementForum ConnectMarketing procurement

    Sourcing Forum Meeting Overview, Forum Connect, Singapore (July 2024)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in Singapore as part of Forum Connect

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  4. Sourcing Forum Meeting Overview (June 2024, Remote)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview (June 2024, Remote)

    WFA

    Overview of the WFA Sourcing Forum meeting, held remotely on 12th June 2024

    Read more about "Sourcing Forum Meeting Overview (June 2024, Remote)"
  5. Benchmark: Programmatic models
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Programmatic models

    WFA

    WFA member benchmark exploring how members are structuring programmatic models

    Read more about "Benchmark: Programmatic models"
  6. WFA Sourcing Forum GMW (May 2024)
    Event reports
    Global Marketer WeekMarketing procurementMarketing procurement

    WFA Sourcing Forum GMW (May 2024)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in Toronto as part of Global Marketer Week

    Read more about "WFA Sourcing Forum GMW (May 2024)"
  7. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Panel service provider(s)

    WFA

    WFA member benchmark on how marketing procurement professionals are managing their panel service provider(s).

    Read more about "Benchmark: Panel service provider(s)"
  8. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended social media agencies in South-East Europe

    WFA

    WFA member benchmark on recommended social media agencies in South-East Europe.

    Read more about "Benchmark: Recommended social media agencies in South-East Europe"
  9. WFA Sourcing x Tech and Privacy Forum (March 2024, remote)
    Event reports
    Marketing procurementMarketing procurement

    WFA Sourcing x Tech and Privacy Forum (March 2024, remote)

    WFA

    Overview of the WFA Sourcing x Tech & Privacy Forum meeting, held remotely on 26th March 2024

    Read more about "WFA Sourcing x Tech and Privacy Forum (March 2024, remote)"
  10. Benchmark
    Marketing procurementAIMarketing procurement

    Benchmark: Content adaptation at scale using automation and GenAI

    WFA

    WFA member benchmark exploring how WFA members are adapting content at scale

    Read more about "Benchmark: Content adaptation at scale using automation and GenAI"
  11. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended PR agencies

    WFA

    WFA member benchmark on recommended PR agencies

    Read more about "Benchmark: Recommended PR agencies"
  12. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: recommended adaptation/translation agencies

    WFA

    WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services too. 

    Read more about "Benchmark: recommended adaptation/translation agencies"
  13. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended market research sources of data

    WFA

    WFA member benchmark on recommended market research sources of data for market research agency benchmarks 

    Read more about "Benchmark: Recommended market research sources of data"
  14. Sourcing Forum Meeting (February 2024, remote)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting (February 2024, remote)

    WFA

    Overview of the WFA Sourcing Forum meeting, held remotely on 22nd February 2024

    Read more about "Sourcing Forum Meeting (February 2024, remote)"
  15. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended POSM production companies

    WFA

    WFA member benchmark on recommended POSM production services across Europe

    Read more about "Benchmark: Recommended POSM production companies"
  16. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended packaging design agencies

    WFA

    WFA member benchmark on recommended packaging design agencies. 

    Read more about "Benchmark: Recommended packaging design agencies"
  17. The year ahead for procurement
    Marketing procurementMarketing procurement

    The year ahead for procurement

    Laura Forcetti

    Marketing procurement has clear priorities for 2024. Laura Forcetti, Director of Global Marketing Sourcing Services, identifies seven areas where the magnifying glass is likely to focus.

    Read more about "The year ahead for procurement"
  18. Benchmark
    Marketing procurementGamingMarketing procurement

    Benchmark: recommended sponsorship activation partners

    WFA

    WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in creative, BTL and digital.

    Read more about "Benchmark: recommended sponsorship activation partners"
  19. WFA Sourcing Forum (January 2024, remote)
    Event reports
    Marketing procurementMarketing procurement

    WFA Sourcing Forum (January 2024, remote)

    WFA

    Overview of the WFA Sourcing Forum meeting, held remotely on 10th January 2024

    Read more about "WFA Sourcing Forum (January 2024, remote)"
  20. Benchmark
    Influencer marketingMarketing procurementMarketing procurement

    Benchmark: end to end talent management process - in-housing vs outsourcing

    WFA

    WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they in-house or outsource.

    Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"
  21. WFA Sourcing Forum (November 2023)
    Event reports
    Marketing procurementMarketing procurement

    WFA Sourcing Forum (November 2023)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in London

    Read more about "WFA Sourcing Forum (November 2023)"