Benchmark: Shopper Marketing

Benchmark: Shopper Marketing

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WFA member benchmark exploring how marketing organisations manage their shopper marketing agencies

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  • Author:WFA

    WFA

Benchmark
1 October 2024

In this report, WFA members were asked a series of questions in relation to their marketing organisation's management of shopper marketing, including suggested companies. 

WFA members can download the report below.

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Tags: Agency managementMarketing procurementBenchmarkSourcing ForumAgencies & partnersMarketing procurement

Article details

  • Author:WFA

    WFA

Benchmark
1 October 2024

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