Posts about Agencies & partners

Industry knowledge

WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. A CMOs Wake Up Call - not Who but How
    Expert opinion

    A CMOs Wake Up Call - not Who but How

    WFA

    An Agency Mania Solutions article exploring why CMOs must shift their mindset and focus from "which agencies shoud I hire?" to "How can I operate to embolden agencies to succeed?" 

    Read more about "A CMOs Wake Up Call - not Who but How"
  2. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended PR agencies

    WFA

    WFA member benchmark on recommended PR agencies

    Read more about "Benchmark: Recommended PR agencies"
  3. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: recommended adaptation/translation agencies

    WFA

    WFA member benchmark on recommended adaptation/translation agencies, specifically those who can offer copywriting services too. 

    Read more about "Benchmark: recommended adaptation/translation agencies"
  4. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended market research sources of data

    WFA

    WFA member benchmark on recommended market research sources of data for market research agency benchmarks 

    Read more about "Benchmark: Recommended market research sources of data"
  5. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended POSM production companies

    WFA

    WFA member benchmark on recommended POSM production services across Europe

    Read more about "Benchmark: Recommended POSM production companies"
  6. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Recommended packaging design agencies

    WFA

    WFA member benchmark on recommended packaging design agencies. 

    Read more about "Benchmark: Recommended packaging design agencies"
  7. Spotlight: Housekeeping: In-house agency trends and challenges
    Video
    Agency managementIn-housingMarketing structureCMO ForumMarketing operations

    Spotlight: Housekeeping: In-house agency trends and challenges

    WFA

    WFA webinar on in-house agency trends and challenges

    Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"
  8. Spotlight: Creative briefing - using AI to stoke EI
    Video
    CreativityMarketing technologyAIDigital media transformationMarketing technology

    Spotlight: Creative briefing - using AI to stoke EI

    WFA

    WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs are said to cost the global economy $200 Billion in lost opportunity annually.

    Read more about "Spotlight: Creative briefing - using AI to stoke EI"
  9. Spotlight: The Evolution of Sponsorship
    Video

    Spotlight: The Evolution of Sponsorship

    WFA

    Sponsorship has grown up.

    For many brands, sponsorship used to be viscerally driven, often without any strategy and often directed by passion points that sat with executives. A brand might have sponsored cricket, for example, because the president of the company liked cricket. Success metrics were along the lines of: the president was happy, the camera-visible signage looked good, the sales team brought people (maybe customers, maybe family, maybe colleagues) to matches, and everyone had a ‘good time’.

    Read more about "Spotlight: The Evolution of Sponsorship"
  10. Benchmark
    Marketing procurementGamingMarketing procurement

    Benchmark: recommended sponsorship activation partners

    WFA

    WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in creative, BTL and digital.

    Read more about "Benchmark: recommended sponsorship activation partners"
  11. Spotlight: Search Engine Optimisation (SEO)
    Video
    AI

    Spotlight: Search Engine Optimisation (SEO)

    WFA

    The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.

    Read more about "Spotlight: Search Engine Optimisation (SEO)"
  12. Benchmark
    Influencer marketingMarketing procurementMarketing procurement

    Benchmark: end to end talent management process - in-housing vs outsourcing

    WFA

    WFA member benchmark exploring how marketing organisations manage their end-to-end talent process, with a focus whether they in-house or outsource.

    Read more about "Benchmark: end to end talent management process - in-housing vs outsourcing"
  13. Spotlight: A 2023 Agency Roundup - Beyond the Surface
    Video

    Spotlight: A 2023 Agency Roundup - Beyond the Surface

    WFA

    Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome challenges, as emphasized in a comprehensive session by Bruno Gralpois from Agency Mania Solutions.

    Read more about "Spotlight: A 2023 Agency Roundup - Beyond the Surface"
  14. Pitch Management - Key Stages for Success
    Expert opinionReport
    Trends & forecasts

    Pitch Management - Key Stages for Success

    WFA

    Agency pitches are large-scale, business-critical undertakings involving many stakeholders, significant time and effort. This resource from MediaSense, details how it is essential to ensure that resources are secured, objectives are clear and stakeholders are aligned, in order to run a  successful pitch process that will set the business up for the future.

    Read more about "Pitch Management - Key Stages for Success"
  15. Benchmark: Generative AI training
    Benchmark
    AI

    Benchmark: Generative AI training

    WFA

    WFA member benchmark exploring training in Generative AI.

    Read more about "Benchmark: Generative AI training"
  16. Benchmark
    Marketing procurementMarketing procurement

    Benchmark: Global category management - Production consultants

    WFA

    WFA member benchmark on how marketing organisations work with production consultants.

    Read more about "Benchmark: Global category management - Production consultants"
  17. Benchmark: Consumer segmentation partners in APAC
    Benchmark

    Benchmark: Consumer segmentation partners in APAC

    WFA

    WFA member benchmark on identifying segmentation suppliers in APAC

    Read more about "Benchmark: Consumer segmentation partners in APAC"
  18. Spotlight: Enhancing Media Transparency in China: Actionable Insights
    Video

    Spotlight: Enhancing Media Transparency in China: Actionable Insights

    WFA

    Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts from Ebiquity and FirmDecisions in an engaging webinar where you will gain practical guidance on navigating the complexities of the Chinese media market.

    Read more about "Spotlight: Enhancing Media Transparency in China: Actionable Insights"
  19. Pitch Smart - A Study by MediaSense
    Expert opinionReport
    Trends & forecasts

    Pitch Smart - A Study by MediaSense

    WFA

    MediaSense's global survey of 100+ media agency professionals 

    Read more about "Pitch Smart - A Study by MediaSense"
  20. Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)
    Video

    Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)

    WFA

    Are your agency MSAs (non media) giving you the protection you need in the ever-changing nature of the ecosystem in which advertisers, agencies and their suppliers interact?

    Read more about "Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)"
  21. Benchmark: The Evolution of Couponing
    Benchmark
    Marketing procurementMarketing procurement

    Benchmark: The Evolution of Couponing

    WFA

    WFA member benchmark on how organisations are evolving their approach to couponing.

    Read more about "Benchmark: The Evolution of Couponing"