Posts about Event reports

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WFA produces resources, research and guides across a wide range of emerging marketing topics and challenges. All the work is informed by WFA member input and developed in close cooperation with the best experts from across the industry.

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  1. Media Forum, Singapore, 2024
    Event reports

    Media Forum, Singapore, 2024

    WFA

    Overview of the WFA Media Forum meeting, held in Singapore as a part of WFA’s Forum Connect

    Read more about "Media Forum, Singapore, 2024"
  2. Differentiating skills in the AI era
    Event reports
    CreativityMarketing technologyCannes LionsAIMarketing technology

    Differentiating skills in the AI era

    Laura Forcetti

    Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to succeed in an AI-driven world, as Laura Forcetti explains.

    Read more about "Differentiating skills in the AI era"
  3. Media Forum, Remote, July 2024
    Event reports
    Media transformation

    Media Forum, Remote, July 2024

    WFA

    Overview of the WFA Media Forum meeting, held remotely via Zoom

    Read more about "Media Forum, Remote, July 2024"
  4. Insight Forum Meeting Overview (June 2024)
    Event reports

    Insight Forum Meeting Overview (June 2024)

    WFA

    Overview of the Insight Forum held remotely, 27th June 2024

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  5. Sourcing Forum Meeting Overview (June 2024, Remote)
    Event reports
    Marketing procurementMarketing procurement

    Sourcing Forum Meeting Overview (June 2024, Remote)

    WFA

    Overview of the WFA Sourcing Forum meeting, held remotely on 12th June 2024

    Read more about "Sourcing Forum Meeting Overview (June 2024, Remote)"
  6. Does Asia-Pacific need Lions or Merlions?
    Expert opinionEvent reports
    Brand reputationCreativityMarketing strategyCannes LionsMarketing strategy

    Does Asia-Pacific need Lions or Merlions?

    Laura Forcetti

    WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior marketers based in the Asia Pacific region and hosted at the Google Asia Pacific offices. Laura Forcetti, Director Marketing, Asia Pacific at WFA, reveals the debates around creativity and how APAC could get more glory both locally and globally.

    Read more about "Does Asia-Pacific need Lions or Merlions?"
  7. PAG Meeting Overview (June 2024)
    Event reports
    Advertising & policyDigital policy

    PAG Meeting Overview (June 2024)

    WFA

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 11 June 2024

    Read more about "PAG Meeting Overview (June 2024)"
  8. CMO Forum Meeting Overview, Cannes (June 2024)
    Event reports
    Advertising & policyCannes LionsCMOCMO Forum

    CMO Forum Meeting Overview, Cannes (June 2024)

    WFA

    Overview of the WFA CMO Forum held in person in Cannes

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  9. Insight Forum Meeting Overview, GMW 2024 (May 2024)
    Event reports

    Insight Forum Meeting Overview, GMW 2024 (May 2024)

    WFA

    Overview of the Insight Forum held in Toronto, May 2024

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  10. Media Forum APAC Meeting Overview (April 2024)
    Event reports
    Marketing structure

    Media Forum APAC Meeting Overview (April 2024)

    WFA

    Overview of the WFA Media Forum Asia Pacific held in person in Singapore

    Read more about "Media Forum APAC Meeting Overview (April 2024)"
  11. Media Forum Meeting Overview, Toronto, May 2024
    Event reports
    Media transformation

    Media Forum Meeting Overview, Toronto, May 2024

    WFA

    Overview of the WFA Media Forum meeting, held in Toronto 

    Read more about "Media Forum Meeting Overview, Toronto, May 2024"
  12. WFA Sourcing Forum GMW (May 2024)
    Event reports
    Global Marketer WeekMarketing procurementMarketing procurement

    WFA Sourcing Forum GMW (May 2024)

    WFA

    Overview of the WFA Sourcing Forum meeting, held in Toronto as part of Global Marketer Week

    Read more about "WFA Sourcing Forum GMW (May 2024)"
  13. CMO Forum Toronto (May 2024)
    Event reports
    CMOCMO Forum

    CMO Forum Toronto (May 2024)

    WFA

    Overview of the WFA CMO Forum held in person during WFA's Global Marketer Week in May 2024. 

    Read more about "CMO Forum Toronto (May 2024)"
  14. AI Community meeting overview (April 2024)
    Event reports
    Advertising & policyDigital policyAI

    AI Community meeting overview (April 2024)

    WFA

    Overview of the AI Community meeting held remotely on 24 April 2024.

    Read more about "AI Community meeting overview (April 2024)"
  15. CMO Forum APAC meeting overview (April 2024)
    Event reports
    Retail media & ecommerce

    CMO Forum APAC meeting overview (April 2024)

    WFA

    Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

    Read more about "CMO Forum APAC meeting overview (April 2024)"
  16. WFA Media Forum March 2024: Forum Connect Amsterdam
    Event reports
    Marketing effectivenessMedia transformation

    WFA Media Forum March 2024: Forum Connect Amsterdam

    WFA

    Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of ‘integration’.

    Read more about "WFA Media Forum March 2024: Forum Connect Amsterdam"
  17. Marketing Capability Forum Meeting Overview (March 2024)
    Event reports
    Marketing effectivenessMarketing capabilities

    Marketing Capability Forum Meeting Overview (March 2024)

    WFA

    Overview of Marketing Capability Forum held remotely on 21st March 2024.

    Read more about "Marketing Capability Forum Meeting Overview (March 2024)"
  18. TPA Taskforce overview (April 2024)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    TPA Taskforce overview (April 2024)

    WFA

    Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 4 April 2024

    Read more about "TPA Taskforce overview (April 2024)"
  19. WFA Sourcing x Tech and Privacy Forum (March 2024, remote)
    Event reports
    Marketing procurementMarketing procurement

    WFA Sourcing x Tech and Privacy Forum (March 2024, remote)

    WFA

    Overview of the WFA Sourcing x Tech & Privacy Forum meeting, held remotely on 26th March 2024

    Read more about "WFA Sourcing x Tech and Privacy Forum (March 2024, remote)"
  20. Insight Forum Connect meeting overview (March 2024)
    Event reports

    Insight Forum Connect meeting overview (March 2024)

    WFA

    Overview of the Insight Forum held in Amsterdam, March 2024

    Read more about "Insight Forum Connect meeting overview (March 2024)"
  21. DGX meeting overview (March 2024)
    Event reports
    Advertising & policyDigital policyPrivacy & tech

    DGX meeting overview (March 2024)

    WFA

    Overview of the Digital Governance Exchange meeting held in London on 14 March 2024.

    Read more about "DGX meeting overview (March 2024)"