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Advertising & policyDigital media transformationMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter
Read more about "WFA Better Marketing Pod Ep 14: On lessons learnt in Asia with David Porter"WFA podcast host, David Wheldon, speaks with David Porter, former Unilever VP of Global Media and outgoing WFA VP for APAC, about the lessons he learnt from a decade of doing marketing in Asia.
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CMO ForumMarketing capabilitiesBenchmark: Investment in Marketing Capability (2021)
Read more about "Benchmark: Investment in Marketing Capability (2021)"This WFA member benchmark examined the investment in marketing capability building .
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Marketing capabilitiesBenchmark: Vision/mission/philosophy statements for the marketing team
Read more about "Benchmark: Vision/mission/philosophy statements for the marketing team"WFA member benchmark on Vision/mission/philosophy statements for the marketing team
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In-housingCMO ForumMarketing capabilitiesIn-House Forum Overview (October 2021)
Read more about "In-House Forum Overview (October 2021)"Meeting overview and presentations from WFA’s In-House Forum meeting on 12 October 2021, which took place remotely.
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Brand purposeBrand reputationMarketing structureDigital media transformationMarketing capabilitiesFive CMOs with five post lockdown tips
Read more about "Five CMOs with five post lockdown tips"Leading global marketers share five back-to-school tips with WFA’s Better Marketing Pod with David Wheldon
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Marketing capabilitiesMarketing operationsThis can be marketing’s time. You just need to earn it.
Read more about "This can be marketing’s time. You just need to earn it."As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says Russell Parsons, Marketing Week Editor-in-Chief.
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Agency managementMarketing capabilitiesWFA creates three new groups to address key marketer priorities
Read more about "WFA creates three new groups to address key marketer priorities"New Forums will allow for peer-to-peer learning around key areas of concern
Groups will be chaired by senior marketers from AB InBev, Reckitt and Unilever
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Brand purposeBrand reputationMarketing capabilitiesMarketing operationsGet comfortable with sustainability
Read more about "Get comfortable with sustainability"The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more comfortable with the topic. Scott Young from BVA Nudge Unit explains how that’s possible.
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Agency managementMarketing capabilitiesBenchmark: Boutique Creative Agencies in China
Read more about "Benchmark: Boutique Creative Agencies in China"Member benchmark on Boutique Creative Agencies in China
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Agency managementMarketing capabilitiesBenchmark: Creative Agencies in Japan with TVCM capabilities
Read more about "Benchmark: Creative Agencies in Japan with TVCM capabilities"Member benchmark on Creative Agencies in Japan with TVCM capabilities
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams
Read more about "WFA Better Marketing Pod Ep 7: On sustainability and courageous marketing with Conny Braams"WFA Podcast host, David Wheldon, speaks with Conny Braams, Chief Digital and Marketing Officer, Unilever.
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Marketing effectivenessRetail media & ecommerceMarketing capabilitiesMarketing operationsSpotlight: Building Your Brand in an eCommerce Environment
Read more about "Spotlight: Building Your Brand in an eCommerce Environment"Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to consider to avoid becoming just another commodity to consumers?
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Brand purposeMarketing strategyMarketing structureDigital media transformationMarketing capabilitiesMarketing organisationMarketing strategyMarketing has the chance to lead post pandemic but structures need an overhaul
Read more about "Marketing has the chance to lead post pandemic but structures need an overhaul"Companies are asking ever more from their marketing leaders but if they want to achieve the customer-centricity they covet they must first look at how they are set-up, says Marketing Week Editor-in-Chief, Russell Parsons.
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Advertising & policyBrand purposeBrand reputationMarketing structureInclusive marketingMarketing capabilitiesMarketing operationsWFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard
Read more about "WFA Better Marketing Pod Ep 6: On humor and catching the 'F-train' with Ivan Pollard"WFA Podcast host, David Wheldon, speaks with Ivan Pollard, Senior VP and Global CMO, General Mills.
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Agency managementMarketing capabilitiesMedia transformationSpotlight: Brand Building in Uncertain Times
Read more about "Spotlight: Brand Building in Uncertain Times"The world as we know it has changed… what impact has this had on how brands are built today and what will this mean as we look ahead in 2021?
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Advertising & policyMarketing technologyInclusive marketingDigital media transformationMarketing capabilitiesMarketing technologyWFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet
Read more about "WFA Better Marketing Pod Ep 5: On digital transformation with L'Oréal’s Lubomira Rochet"WFA Podcast host, David Wheldon, speaks with Lubomira Rochet, L'Oréal's Chief Digital Officer
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Trends & forecastsMarketing structureCMO ForumMarketing capabilitiesMarketing operationsMarketing organisationWhat marketing talent wants
Read more about "What marketing talent wants"Company and marketing department attributes that resonate with today's marketer
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Marketing structureMarketing capabilitiesMarketing operationsMarketing organisationSpotlight: Shortcutting your marketing transformation
Read more about "Spotlight: Shortcutting your marketing transformation"COVID has accelerated the need to transform legacy marketing structures and processes for the digital economy.
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Agency managementMarketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategySix partner predictions for 2021
Read more about "Six partner predictions for 2021"Six of WFA’s strategic partners share their views on what will define marketing for the year ahead
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Advertising & policyMarketing procurementMarketing structureMarketing capabilitiesMarketing operationsMarketing procurement10 Predictions for 2021
Read more about "10 Predictions for 2021"It wouldn’t be the holidays without some crystal ball gazing. The WFA team predicts what will happen next year both in the wider world and internally within the marketing industry.
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Marketing capabilitiesWFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs
Read more about "WFA launches Asian Marketing Leaders Program to create the next wave of regional CMOs"Focus will be on developing empathetic, entrepreneurial and ethical skillsets and imparting a keen understanding of Asian markets and marketing practices. The program is developed with Human Capital Leadership Institute and supported by the Singapore Economic Development Board.
