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Media Forum Meeting Overview (12th May 2021)
Read more about "Media Forum Meeting Overview (12th May 2021)"Meeting overview and presentations from WFA’s Media Forum on 12th May 2021
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Spotlight: Media Contract Guidance Webinar – Global Best Practice
Read more about "Spotlight: Media Contract Guidance Webinar – Global Best Practice"‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive fair value for money.
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Marketing procurementMarketing procurementBenchmark: Media Agency Fee Risk & Reward Models
Read more about "Benchmark: Media Agency Fee Risk & Reward Models"WFA member benchmark on Media Agency Fee Risk & Reward Models
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Cross-media measurementMarketing effectivenessValue of advertising
Benchmark: Media Spend Vs Net Sales Revenue & A&P
Read more about "Benchmark: Media Spend Vs Net Sales Revenue & A&P"WFA member benchmark on Media Spend Vs Net Sales Revenue & A&P
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Advertising & policyCross-media measurement
Media Forum Meeting Overview (24th February 2022)
Read more about "Media Forum Meeting Overview (24th February 2022)"Meeting overview and presentations from WFA’s Media Forum on 24th February 2022.
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Advertising & policyMarketing structureSurvey: Ukrainian Response
Read more about "Survey: Ukrainian Response"In view of the ongoing Russian invasion of Ukraine, many are struggling to understand what to do to make a difference.
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Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends – 2022, 2023 & beyond"In this recording, Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends for 2022 and beyond
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Spotlight: The Media Shift - Anticipating the Media World of Tomorrow
Read more about "Spotlight: The Media Shift - Anticipating the Media World of Tomorrow"The future does not look any easier. The pandemic has further intensified consumer adoption and reliance on the internet. While this increases opportunities for global marketers, it also introduces a growing set of challenges, requirements and capabilities. Many of which are not yet fully on the radar.
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Media Forum Meeting Overview (19th January 2022)
Read more about "Media Forum Meeting Overview (19th January 2022)"Meeting overview and presentations from WFA’s Media Forum on 19th January 2022.
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Marketing effectiveness
Media Forum Meeting Overview (27th October 2021)
Read more about "Media Forum Meeting Overview (27th October 2021)"Meeting overview and presentations from WFA’s Media Forum on 27 October 2021.
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Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms
Read more about "Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms"MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key digital standards and accreditations.
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Media Forum Meeting Overview (29th September 2021)
Read more about "Media Forum Meeting Overview (29th September 2021)"Meeting overview and presentations from WFA’s Media Forum on 29 September 2021.
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Advertising & policyBriefing: New Mexican media transparency law
Read more about "Briefing: New Mexican media transparency law"A new Mexican Media Transparency Law was published in the Federal Official Diary on April 30th, 2021 and goes into effect in early September. This legislation focuses on transparency and preventing “bad practices” in the industry.
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Marketing operationsMarketing organisationThe Media Capability Gap
Read more about "The Media Capability Gap"A research report on the anatomical structures and priorities of the client-side media department.
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Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond
Read more about "Spotlight: Navigating global media demand and pricing trends – 2021, 2022 & beyond"Join Mark Gallagher (EVP Global Investment) at Omnicom Media Group as we dig into global media pricing trends in the second half of 2021 (and beyond to 2022).
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Spotlight: Preparing for digital media’s privacy-first future | Episode 1
Read more about "Spotlight: Preparing for digital media’s privacy-first future | Episode 1"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (February 2021)
Read more about "Media Forum Meeting Overview (February 2021)"Overview of the Media Forum held on 18 February, 2021.
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Digital policyPrivacy & techWFA report: The future of data-driven marketing
Read more about "WFA report: The future of data-driven marketing"A WFA report to lay the foundations for a debate on how to build a sustainable future for data-driven marketing
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Advertising & policyPrivacy & techCMO ForumWFA Forum Chairs look back on 2020
Read more about "WFA Forum Chairs look back on 2020"We asked the chairs of our WFA working groups to reflect on what 2020 meant for the global media, marketing and digital policy agendas.
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Marketing technologyMarketing technology
Media Forum Meeting Overview (November & December 2020)
Read more about "Media Forum Meeting Overview (November & December 2020)"Overview of the Media Forum held on 19 November and 3 December 2020
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Marketing technologyMarketing technologyMedia Forum Meeting Overview (November 2020, Singapore)
Read more about "Media Forum Meeting Overview (November 2020, Singapore)"Overview of the Media Forum held on November 19th, 2020 in Singapore via Zoom.
