Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

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MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key digital standards and accreditations.

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13 October 2021

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Tags: Ad fraud Audience measurement Viewability Matt Green Video Media Media transparency & supply-chain

Article details

Video

13 October 2021

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