Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

Spotlight: An update on MRC’s mission to audit audience measurement and digital platforms

1 minute read

MRC updates WFA members on the factors behind Nielsen losing their MRC accreditation in the US, as well as a status on key digital standards and accreditations.

Article details

  • Author:WFA

    WFA

Video
13 October 2021

This content is exclusively available to WFA members. Not sure if your company is a member? Click here. Interested in membership? We'd love to discuss.

Associated topics

Tags: VideoMediaMedia transparency & supply-chainAd fraudAudience measurement

Article details

  • Author:WFA

    WFA

Video
13 October 2021

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