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Spotlight: The Evolution of Sponsorship
Read more about "Spotlight: The Evolution of Sponsorship"Sponsorship has grown up.
For many brands, sponsorship used to be viscerally driven, often without any strategy and often directed by passion points that sat with executives. A brand might have sponsored cricket, for example, because the president of the company liked cricket. Success metrics were along the lines of: the president was happy, the camera-visible signage looked good, the sales team brought people (maybe customers, maybe family, maybe colleagues) to matches, and everyone had a ‘good time’.
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Marketing effectivenessWFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability
Read more about "WFA Media Forum January 2024: Community Priorities, Accessibility, Sustainability"The first meeting of the WFA Media Community in 2024.
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AISpotlight: Search Engine Optimisation (SEO)
Read more about "Spotlight: Search Engine Optimisation (SEO)"The search landscape is evolving faster than ever before, and with the advent of AI this is only going to continue.
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Global Marketer of the YearAude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”
Read more about "Aude Gandon, Global Marketer of 2023 nominee: “Sports can be a fantastic teacher for children”"Aude Gandon, Global Chief Marketing Officer at Nestlé, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Aude talks to us about 2023: creative transformation across 188 markets, net zero commitments, B-Corp and marketing ROI. In partnership with The Drum.
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Global Marketer of the YearMorgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy"
Read more about "Morgan Flatley, Global Marketer of 2023 nominee: “Marketing is very central to our corporate strategy""Morgan Flatley, Global Chief Marketing Officer & Head of New Business Ventures at McDonald's, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Morgan talks to us about 2023: lifting and shifting creativity & innovation, Grimace, raising your arches and driving business results through great marketing. In partnership with The Drum.
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Global Marketer of the YearAsmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain"
Read more about "Asmita Dubey, Global Marketer of 2023 nominee: “Augmented marketing is a meeting ground for the left and right brain""Asmita Dubey, Chief Digital & Marketing Officer at L’Oréal, is one of the five global marketers shortlisted for the WFA Global Marketer of Year award. Asmita talks to us about 2023: beauty tech, beauty seekers and augmented marketing. In partnership with The Drum.
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Global Marketer of the YearMarcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness"
Read more about "Marcel Marcondes, Global Marketer of 2023 nominee: “Finding creative ways to solve business & consumer problems generates effectiveness""Marcel Marcondes, Global Chief Marketing Officer at AB InBev, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Marcel talks to us about 2023: creative transformation, the impact of a global campaign in 70 markets in 48 hours and the importance of humility. In partnership with The Drum.
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Global Marketer of the YearLisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink"
Read more about "Lisa McKnight, Global Marketer of 2023 nominee: “We really painted the world pink""Lisa McKnight, EVP, Chief Brand Officer at Mattel, is one of the five global marketers shortlisted for the WFA Global Marketer of the Year award. Lisa talks to us about 2023: toys made from ocean-bound plastic, girl empowerment and, of course, Barbie. In partnership with The Drum.
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Brand purposeBrand reputationBetter Marketing podcast 2023 key learnings
Read more about "Better Marketing podcast 2023 key learnings"This year we talked again to some of the brightest minds in the industry for our WFA podcast, bringing you tips and insights for better global marketing. As the year draws to a close, host David Wheldon gives his 2023 podcast highlights:
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Spotlight: A 2023 Agency Roundup - Beyond the Surface
Read more about "Spotlight: A 2023 Agency Roundup - Beyond the Surface"Navigate the dynamic brand/agency landscape by staying informed on recent developments, industry trends, and strategies to overcome challenges, as emphasized in a comprehensive session by Bruno Gralpois from Agency Mania Solutions.
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Advertising & policyDigital policyAIData Ethics Workshop: Generative AI
Read more about "Data Ethics Workshop: Generative AI"WFA’s data ethics workshops aim to operationalise the key recommendations put forward in the CMO Guide to Data Ethics in Practice.
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Spotlight: Enhancing Media Transparency in China: Actionable Insights
Read more about "Spotlight: Enhancing Media Transparency in China: Actionable Insights"Unlock the secrets of Chinese media buying and contract compliance – your roadmap to transparency. Join experts from Ebiquity and FirmDecisions in an engaging webinar where you will gain practical guidance on navigating the complexities of the Chinese media market.
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Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)
Read more about "Spotlight: Contractual watch outs - ensuring agency contracts are fit for purpose (non-media)"Are your agency MSAs (non media) giving you the protection you need in the ever-changing nature of the ecosystem in which advertisers, agencies and their suppliers interact?
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Brand purposeBrand reputationWFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo
Read more about "WFA Better Marketing Pod Ep 30: On great senior leadership with Jane Wakely, PepsiCo"Understanding people, great (female) leadership and why diversity brings diversity of thought: in episode 30 of the Better Marketing Pod, host David Wheldon speaks with Jane Wakely, Chief Consumer & Marketing Officer and Chief Growth Officer, International Foods, at PepsiCo - and PepsiCo's first global CMO.
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Privacy & techPrivacy Spotlight: India
Read more about "Privacy Spotlight: India"An in-depth overview of recent privacy developments in India impacting brand advertisers.
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Privacy & techSpotlight: An update on Google’s Privacy Sandbox
Read more about "Spotlight: An update on Google’s Privacy Sandbox"The changing nature of data privacy is fundamentally redefining the way in which online audiences are measured and targeted by advertisers.
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Agency managementThe Future of Media Agency Models: Change is Coming
Read more about "The Future of Media Agency Models: Change is Coming"A new survey by WFA and MediaSense shows an overwhelming proportion of major multinational brands are looking to improve their agency model. Just 11% of respondents believe their current agency model will fit future needs, while 24% say it is unfit for future purpose.
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Marketing technologyAIMarketing technologySpotlight: The impact of AI on Production
Read more about "Spotlight: The impact of AI on Production"Are we seeing genuine innovation or just greater efficiency?
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Digital policyRecap of the WFA Webinar ‘Navigating the Pixel Pressure'
Read more about "Recap of the WFA Webinar ‘Navigating the Pixel Pressure'"Over recent months there has been mounting pressure on the use of tracking pixels and third party tags for behavioural advertising over privacy concerns. Enforcement action has demonstrated the growing scrutiny over how this technology collects, shares and potentially leaks personal data with third parties, and how it fuels an advertising model based on the ‘intrusive’ monitoring of individuals.
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Marketing technologyMarketing technologySpotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI
Read more about "Spotlight: Beyond ChatGPT - Practical use and innovation in marketing, e-commerce, and search with GenAI"Learn how GenAI is being rolled out in marketing across the globe.
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Media & analyticsSpotlight: Spark more insights-driven decisions with generative AI
Read more about "Spotlight: Spark more insights-driven decisions with generative AI"Generative AI can’t make big decisions for you, but it can help you make better decisions.
