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WFA Global Marketer Week 2025 | What makes the marketer of the future? - part 2
WFA Global Marketer Week 2025 | Highlights from Brussels
WFA Global Marketer Week 2025 | Seth Godin’s marketing insights
Discover the latest industry knowledge
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Cannes LionsWhat do CMOs want from Cannes?
Read more about "What do CMOs want from Cannes?"Delegates at WFA Global Marketer Week were asked what the issues were they would like to see make headlines at Cannes Lions this…
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Marketing technologyAIMarketing technologyAI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents
Read more about "AI essentials: carbon footprints, generative engine optimisation, agentic commerce and rogue agents"AI is transforming the way marketers work. Gabrielle Robitaille, Policy Director at WFA, looks at the latest developments and how…
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Brand reputationWFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev
Read more about "WFA Better Marketing Pod Episode 41 with Marcel Marcondes, AB InBev"The marketing landscape is undergoing profound shifts, requiring marketers to rethink traditional approaches. At the forefront of…
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Candid CMOThe Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich
Read more about "The Candid CMO: Conny Kalcher, Group Chief Customer Officer at Zurich"Conny Kalcher, Group Chief Customer Officer at Zurich Insurance, explains the appeal of the insurance industry and how the right…
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Forum ConnectSourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)
Read more about "Sourcing Forum Meeting Overview, Forum Connect Singapore (May 2025)"Overview of the Sourcing Forum meeting held in Singapore on May 14th, as part of WFA Forum…
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Marketing structureMarketing capabilitiesMarketing organisationRethinking capability team structures
Read more about "Rethinking capability team structures"Marketing Capability team models differ from company to company, so which one is the best? Brenna Brandes, Global Marketing Services…
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In-housingIn-House Forum Meeting Overview (May 2025)
Read more about "In-House Forum Meeting Overview (May 2025)"Overview of WFA’s In-House Forum held on 8 May 2025
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CreativitySpotlight: Creativity & Leadership
Read more about "Spotlight: Creativity & Leadership"If you want to win at work, efficiency is not enough, strategy is not enough, and analysis is not enough.
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WFA Media Forum, Forum Connect Singapore (May 2025)
Read more about "WFA Media Forum, Forum Connect Singapore (May 2025)"Overview of the WFA Media Forum meeting, held in Singapore as part of Forum…
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For senior European public/government affairs professionals and national advertiser associations
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Join the WFA Brussels team & other colleagues for informal drinks to welcome the new season on Thursday June 12, from 5:30 pm. For more information or questions, please contact us at events@wfanet.org.
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In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the ever-evolving brand/agency landscape, and how can we effectively navigate the common challenges brands encounter when working with agencies?
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For global/regional Chief Marketing Officers
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While many are celebrating creativity in Cannes, members of WFA’s Asia Advisory Board are supporting the movement from Singapore, organising an evening event for those who couldn’t make it to the French Riviera.
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Discover the Future of Cross-Media Measurement