WFA connects the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, they make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.
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What happens when one of marketing's most influential thinkers shares his unfiltered wisdom about the state of our industry? Seth…
This WFA survey seeks to identify general industry trends regarding the adoption and use of (Gen)AI in marketing procurement within…
Brands could create long-term wins through product, service and business model innovation.
Talent will play a huge part in ensuring marketing thrives. WFA in partnership with The Drum asked industry leaders how best to…
Need a quick refresher on what WFA membership includes or how to get started?
Discover this fast, info-packed…
WFA has launched new research into media agency Master Services Agreements (MSAs), highlighting the key areas where brands can find…
Overview of WFA’s Marketing Capability Forum held on 26 June…
WFA members reveal how AI is already impacting on their processes and people and how they plan to develop their…
Each marketer will have taken something different from their Cannes experience this year. We asked eight CMOs for their key…
For Europe's largest brands and retail media network, to discuss unleashing the full potential of retail media to transform commerce into a growth engine
Join us in Paris for this in-person AI Community meeting, kindly hosted by AXA.
More information Sorry, this meeting is full.
WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.
Discover the Future of Cross-Media Measurement
WFA Media Forum brings together The Quarterback, Ebiquity and FirmDecisions for a unique session to update and upskill teams ahead of media agency MSA negotiation season.
Open to anyone with a stake in marketing and children.
