Priorities

Digital Marketing

/ What we do

The role of WFA’s CDO Forum is to support senior marketing professionals tasked with navigating the fast-changing digital ecosystem towards increased online efficiencies and campaign effectiveness.

Through collaborative, peer-to-peer exchange as well as exposure to industry-leading best practice and thought leadership, this group of seasoned digital marketers consistently refine their own blueprint for interactive success while incorporating best-practice innovation identified through open discussion and shared solutions.

These meetings also allow members to calibrate their own progress on the journey towards Digital Transformation while raising the bar for digital excellence and execution.

The CDO Forum brings together over 600 digital marketing leaders from WFA’s member companies and is the only global network for senior, client-side digital marketing specialists.

The group is chaired in Europe by Antonia McCahon, Global Digital Acceleration Director at Pernod Ricard.

Primary areas of focus

Industry & Ecosystem Development

Offer timely and relevant information and insights on broader, industry-wide areas of interest and issues with guidance and actionable recommendations for digital marketers.

Execution & Activation

Showcase and inspire progressive digital marketing ideas and initiatives through best-practice sharing and case-study dissection; accompanied by deep-dive discussions to understand the strategic approach behind each initiative, this provides members with rich learnings that can be applied within their own organizations and in future campaigns.

Foundations, Fundamentals, Frameworks

Addresses the infrastructural challenges and capability development required for successful digital marketing and transformation programs across platform development, process management and marketing technology.

Contact us

For more information or questions, please contact Matt Green
at m.green@wfanet.org.