
Global Knowledge Base
Giving members access to insights that they cannot get from anywhere else, including bespoke reports, peer-to-peer benchmarks, whitepapers, guidelines, surveys and much more
Global Knowledge Base linkThat’s why we are constantly investing in remote services so that our members have access 24/7 to insights and bespoke tools that can help them cut down on trial and error.
Giving members access to insights that they cannot get from anywhere else, including bespoke reports, peer-to-peer benchmarks, whitepapers, guidelines, surveys and much more
Global Knowledge Base linkThis tool helps WFA members understand the costs of using agency services around the world.
Agency Cost Index linkSONAR measures the digital maturity of your organisation and helps plan your path to becoming a customer-focused, content-led, data-driven organisation.
Digital Maturity Assessment linkThis benchmark can be completed by individual senior marketers or be used at workshops as part of a group exercise to assess innovation readiness within a company.
Innovation Scorecard linkProject Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands. Click here to find out how.
Project Reconnect linkWFA is the only global organization representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of global marketing communications spend.
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