Global Knowledge Base
Giving members access to insights that they cannot get from anywhere else, including bespoke reports, peer-to-peer benchmarks, whitepapers, guidelines, surveys and much more
Global Knowledge Base linkTools
/ Introduction
We organise 80 meetings a year, bringing together senior marketers and public affairs professionals. But we know it’s not always easy to attend in person…
That’s why we are constantly investing in remote services so that our members have access 24/7 to insights and bespoke tools that can help them cut down on trial and error.
Other
Agency Cost Index
This tool helps WFA members understand the costs of using agency services around the world.
Agency Cost Index link
Digital Maturity Assessment
SONAR measures the digital maturity of your organisation and helps plan your path to becoming a customer-focused, content-led, data-driven organisation.
Digital Maturity Assessment link
Innovation Scorecard
This benchmark can be completed by individual senior marketers or be used at workshops as part of a group exercise to assess innovation readiness within a company.
Innovation Scorecard link
IMC Scorecard
What’s your organisation’s readiness in relation to integrated marketing communications? Use the scorecard to understand your own strengths and weaknesses versus our unique pool of large multinational marketers – in complete confidentiality!
IMC Scorecard link
Project Reconnect
Project Reconnect is WFA’s effort to develop a better understanding of what people want and expect from brands. Click here to find out how.
Project Reconnect link