Tools

/ Introduction

We organise 80 meetings a year, bringing together senior marketers and public affairs professionals. But we know it’s not always easy to attend in person…

That’s why we are constantly investing in remote services so that our members have access 24/7 to insights and bespoke tools that can help them cut down on trial and error.

Other

Global Knowledge Base

Giving members access to insights that they cannot get from anywhere else, including bespoke reports, peer-to-peer benchmarks, whitepapers, guidelines, surveys and much more

Global Knowledge Base link

Agency Cost Index

This tool helps WFA members understand the costs of using agency services around the world.

Agency Cost Index link

Transparency Scorecard

This transparency measurement and evaluation tool, from WFA & Ebiquity, helps you to understand the extent to which your own businesses are set up to deliver transparency in all aspects of media. Can be completed individually or tailored for internal, company-wide exploration of sentiment around media transparency.

Transparency Scorecard link

Digital Maturity Assessment

SONAR measures the digital maturity of your organisation and helps plan your path to becoming a customer-focused, content-led, data-driven organisation.

Digital Maturity Assessment link

Innovation Scorecard

This benchmark can be completed by individual senior marketers or be used at workshops as part of a group exercise to assess innovation readiness within a company.

Innovation Scorecard link