The World Federation of Advertisers has launched the WFA Global Marketer of the Year Award to celebrate the role that regional and global marketers play in setting the course of our industry and inspiring others to be a force for good.
The aim is to showcase Global and Regional marketers who are truly making a difference. Those who are using the power of marketing to deliver better business results; those who are using their influence to change the way our industry operates for the better; and those who are helping to create a climate where smart, sensitive marketing can be accepted and welcomed by consumers.
The inaugural award went to Keith Weed, Chief Marketing and Communications Officer, Unilever, who received the biggest number of votes from a shortlist of six leading marketers.
“A big congratulations to Keith on behalf of the global marketing industry. At a time when our industry is facing serious challenges, Keith has shown immense leadership. He is the purveyor of a portfolio of some of the world’s most purposeful brands, the architect of the Unstereotype Alliance and has been a pioneer in pushing for a better online advertising ecosystem,” said David Wheldon, WFA President & CMO RBS