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I subscribeIn episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…
The past few years have seen the emergence and evolution of virtual production.
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
In episode 31 of the Better Marketing Pod, host David Wheldon speaks with Creative Salon founders Claire Beale and Sonoo Singh on…
We’ll only get better, more effective campaigns when agencies can persuade clients to trust them. Arwa Madhawi explores the…
Trying to keep up with AI? Intentful’s Marina Petrova offers a much-needed update and reality check.
WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
WFA member benchmark on recommended sponsorship activation partners, specifically landing in gaming, music and activating rights in…
In episode 29 of the Better Marketing Pod, host David Wheldon speaks with Cristina Diezhandino, Chief Marketing Officer at Diageo…
This year’s Cannes Lions had a real buzz about it. Clients seemed re-energised by the reprioritisation of creative…
The greatest challenges we face today were produced by design and must be solved by design. They originated in the optimism of the…
Conny and David explore the intersection of marketing, technology and sustainability and our role in supercharging sustainable…
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.