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After an intense 2016, the WFA staff share their 5 predictions for what the next 12 months hold for marketers.
In November this year, more than 1000 people attended the International Association of Privacy Professionals annual conference in…
There will be fewer major sporting events in 2017 than we’ve seen this year.
WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…
WFA benchmark conducted for a member looking for feedback on setting up knowledge/insights sharing platforms, including…
dmexco, one of the world’s largest digital marketing exhibitions, is big to say the least.
In this webinar, BrainJuicer's (now System1) Chief Juicer and CEO, John Kearon, explores the findings of the Future of Insights…
WFA benchmark conducted for a member looking for recommended Customer Data Strategy Consultants.
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.