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I subscribeWFA partners with CSpace to offer members interested in market research and consumer insights a chance to learn about trends in…
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…
The intention of this compendium is to raise awareness of ad fraud among brand owners and to provide the knowledge and best…
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
Research from our insights and market research community on the effectiveness, frequency and benefits of pre and post testing for…
Benchmark on approaches to using econometric modelling, covering the metrics and measures used as factors within standard models, as…
Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer…
WFA introductory guidance for procurement organisations looking at sourcing consumer insights, getting value from research…
Survey results on the challenges that global clients are facing when it comes to building dynamic (yet cost effective) agency…
WFA benchmark on the use of DMPs by insights teams to generate consumer, rather than the more usual media planning insights.
Senior marketers and insights leaders share an aspiration for the insight function - it should play a strategic consultant role,…
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.