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Media & analyticsMarketing effectivenessMarketing procurementMarketing technologyDigital media transformationMarketing capabilitiesMarketing procurementMarketing technologyKnowledge Spotlight: Search Engine Optimisation (SEO) 101
Read more about "Knowledge Spotlight: Search Engine Optimisation (SEO) 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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CreativityMarketing technologyAIMarketing technologyWFA President’s Vision for 2025
Read more about "WFA President’s Vision for 2025"Marketers have a tremendous opportunity to drive innovation and impact in 2025, says WFA President and Chief Marketing and…
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Marketing technologyAIMarketing technologyMajor multinationals identify six key IP risks of GenAI in marketing
Read more about "Major multinationals identify six key IP risks of GenAI in marketing"Marketers fears about IP and copyright are stopping brands taking advantage of the benefits. This new WFA report highlights…
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CreativityMarketing technologyAIMarketing technologyNine WFA partner predictions for 2025
Read more about "Nine WFA partner predictions for 2025"WFA's strategic partners share their global marketing predictions for…
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Agency evaluationAgency remunerationAdvertising & policyAgency managementMarketing effectivenessMarketing procurementMarketing technologyMarketing capabilitiesMarketing procurementMarketing technology
Knowledge Spotlight: Trends in the APAC New Business Landscape
Read more about "Knowledge Spotlight: Trends in the APAC New Business Landscape"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Marketing technologyAIMarketing technologyFive predictions for 2025
Read more about "Five predictions for 2025"WFA experts look ahead to identify the key issues for brands as they look forward to the new year.
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Digital policyMarketing technologyAIMarketing technologyAI Community meeting overview (November 2024)
Read more about "AI Community meeting overview (November 2024)"WFA’s AI Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage the…
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Digital policyMarketing technologyAIMarketing technologyAI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses
Read more about "AI Essentials: avatars spark DEI debates, brand fakery and EU investigates prohibited uses"AI is transforming the way marketers work. Gabrielle Robitaille, Associate Director, Digital Policy at WFA, looks at the latest…
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Cross-media measurementMedia & analytics
Knowledge Spotlight: Media Measurement 101
Read more about "Knowledge Spotlight: Media Measurement 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Agency evaluationAgency remunerationAgency managementMarketing technologyMarketing structureAIMarketing technologyThree-quarters of brands want to change their agency remuneration model
Read more about "Three-quarters of brands want to change their agency remuneration model"According to new research from WFA and global media advisors MediaSense, three out of four multinational brands are seeking to…
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Advertising & policyMedia & analyticsAI
Knowledge Spotlight: Digital Privacy 101
Read more about "Knowledge Spotlight: Digital Privacy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Programmatic & ad techAgencies & partnersIntegrated marketingBrand purposeAgency managementCreativityInfluencer marketingMarketing effectivenessMarketing procurementIntegrated marketingMarketing capabilitiesMarketing procurement
Knowledge Spotlight – Sponsorship Strategy 101
Read more about "Knowledge Spotlight – Sponsorship Strategy 101"This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…
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Learn how to make the most of your WFA membership in one quick session.
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Boasting over a 1700 marketing sourcing contacts around the world, the Sourcing Forum has been referred to as a group of “enlightened marketing procurement specialists”.
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Join WFA and Kantar for a deep dive into the role of innovation in sustainable transformation for the marketing industry.
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For Europe's largest brands and retail media network, to discuss unleashing the full potential of retail media to transform commerce into a growth engine
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Join us in Paris for this in-person AI Community meeting, kindly hosted by AXA.
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WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.
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