PAG Meeting Overview (May 2025)
Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 20 May 2025.
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On the agenda of the meeting:
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A presentation and discussion with the European Audiovisual Observatory on key findings from its recent report on national laws applicable to influencers.
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A presentation by WFA and discussion on key findings from its recent influencer marketing survey and new voluntary guidance on responsible influencer marketing.
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A round of the latest policy developments on the Digital Fairness Act, AVMSD evaluation, Green Claims Directive, GDPR simplification, DSA workshops on online advertising, and the DG CNECT study on online advertising.
Please find the meeting overview and the slides presented during the session below.