First speakers announced for Global Marketer Conference 2026

From left to right: Taide Guajardo (P&G), Isabel Perry (DEPT), Andrew Tindall (System1)

WFA will be partnering with the Swedish advertiser association, Sveriges Annonsörer, for a week of learning, inspiration and discovery during Global Marketer Week in 2026.

The centrepiece will be the Global Marketer Conference on April 23, held at Stockholm’s iconic House of People, with leading marketers and industry experts already lined up to provide new insight and best practice.

The first confirmed speakers are:

• Taide Guajardo, Chief Brand Officer Europe, P&G
• Isabel Perry, Global EVP of Strategy, DEPT
• Andrew Tindall, SVP Global Partnerships, System1

The conference will be followed by the annual gala dinner and President’s Awards ceremony, held at the historic Vasa Museum, home to the world’s only near-intact preserved 17th century warship.

Global Marketer Week also includes a host of member-only meetings, running from 21-24 April. These include specialist sessions for WFA’s forums (CMO, Media, Sourcing, Insights and Policy) as well as an AI Community meeting, the Better Marketing Plenary, an Executive Committee Meeting and WFA’s Annual General Meeting.

Tickets for Global Marketer Week are free of charge for global or regional marketers from companies in WFA membership, as well as for heads and representatives of national associations in membership. Members can register here.

Non-WFA members, and members of Sveriges Annonsörer and other national associations, can register here for the Global Marketer Conference on April 23.