Benchmark: Generative AI Upskilling

Benchmark: Generative AI Upskilling

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WFA benchmark on upskilling marketing teams on the topic of generative AI

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  • Author:WFA

    WFA

Benchmark
20 June 2024

 This benchmark was designed to understand WFA members’ approach to training and upskilling on generative AI for marketers.

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Tags: AIBenchmarkMarketing capabilitiesMarketing Capability ForumMarketing capabilities

Article details

  • Author:WFA

    WFA

Benchmark
20 June 2024

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