Benchmark: Scope of Work (SOW) Process

Benchmark: Scope of Work (SOW) Process

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WFA member benchmark exploring the SOW process

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  • Author:WFA

    WFA

Benchmark
11 November 2024

In this report, WFA members were asked a series of questions in relation to their marketing organisation's scope of work process. 28 member companies took part, all participants were in a marketing procurement role. 

WFA members can download the report below.

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Tags: Marketing procurementBenchmarkSourcing ForumMarketing operationsAgencies & partnersMarketing operationsMarketing procurement

Article details

  • Author:WFA

    WFA

Benchmark
11 November 2024

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