Benchmark: Innovation in production
WFA member survey on the topic of suggested content production companies in Asia Pacific (or with global reach)
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WFA
Benchmark
31 March 2025
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WFA members were asked to suggest companies that could be considered as innovative and who may be redefining advertising content production, leveraging AI/GenAI, particularly in:
- TV or digital video copy production (partially or fully replacing traditional production methods).
- Pre-airing advertising video testing/analytics.
- Video adaptations for different markets (voice-over, translation, lip-sync, character morphing, background changes).
WFA members can download the full report below:
Article details
-
WFA
Benchmark
31 March 2025
