Sourcing Forum Meeting Overview, Global Marketer Week (March 2025)

Global Marketer Week is WFA's annual conference that brings together marketing leaders, brand owners, and industry experts from around the world. It serves as a platform for sharing insights on global marketing trends, innovations and best practices, with a focus on the future of advertising and responsible marketing.

This year, the Sourcing Forum continued its transformative focus, with an emphasis on discussing the future development of global marketing procurement organisations' capabilities and identifying potential priority areas for growth. 

This was an invitation-only event under the Chatham House rule with more than 50 client-side marketing procurement professionals attending.

For further details please contact Stephanie Vandekerckhove (s.vandekerckhove@wfanet.org) and to access the meeting overview, please download using the link.

Pictures: https://flic.kr/s/aHBqjBtT3L