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WFA Benchmark on global content agencies, conducted for a member looking for recommended agencies with global capabilities and…
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The most common financial, sourcing and agency performance metrics and KPIs used by members (also covering procurement value beyond…
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Benchmark on managing usage rights
Research looking at how specialist agencies are used to manage the negotiation of talent rights for celebrities, actors and…
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Benchmark on Recommended Experiential Agencies in Mexico
Benchmark on Recommended Experiential Agencies in Mexico.
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Survey on ROMI - Your approach & measurement
Survey to determine the reasons for tracking Return On Marketing Investment, how this is approached globally, the metrics used and…
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Survey on digital investment trends and digital agency management
Survey looking at current and future projected digital marketing investment trends among WFA members.
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Survey on digital recruitment agencies used by clients
Survey to determine which agencies are used by clients to recruit senior digital analyst talent, in the UK and mainland Europe.
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Benchmark on health and safety compliance and media agency contracts
Benchmark on whether clients have sight of the impact of health and safety compliance on media agency contracts.
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Benchmark on working with digital asset management suppliers
Benchmark on working with digital asset management suppliers and software providers who implement workflow management.
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Guide on Global Agency Remuneration Trends and the use of performance metrics (2014)
A WFA report on how global trends in performance based remuneration are evolving, and how metrics are weighted by agency type.
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Benchmark on recommended experiential and event agencies
Benchmark on recommended experiential and event agencies with capabilities around mass sampling and total event management.