Posts about Data protection

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  1.    Global Media Charter
    Ad fraudAudience measurementAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising

    Global Media Charter

    The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…

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  2.    DGX meeting overview (April 2018)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (April 2018)

    Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.

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  3.    PAG Meeting Overview (May 2018, Brussels)
    Advertising & policyDigital policyInclusive marketing

    PAG Meeting Overview (May 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.

    Read more about "PAG Meeting Overview (May 2018, Brussels)"
  4.    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges

    WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…

    Read more about "GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges"
  5.    PAG Meeting Overview (February 2018, Brussels)
    Advertising & policyDigital policyInfluencer marketing

    PAG Meeting Overview (February 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

    Read more about "PAG Meeting Overview (February 2018, Brussels)"
  6.    DGX meeting overview (February 2018)
    Advertising & policyDigital policyPrivacy & techGDPR

    DGX meeting overview (February 2018)

    Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.

    Read more about "DGX meeting overview (February 2018)"
  7.    WFA DGX Guide to Data Transparency & GDPR
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    WFA DGX Guide to Data Transparency & GDPR

    A practical guide to ensuring responsible data use across the entire digital advertising value chain.

    Member-only content,…

    Read more about "WFA DGX Guide to Data Transparency & GDPR"
  8.    Survey on the Future of Programmatic Media
    Ad fraudProgrammatic & ad techAdvertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology

    Survey on the Future of Programmatic Media

    WFA member survey. For additional details, please log in.

    Read more about "Survey on the Future of Programmatic Media"
  9.    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
    Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformation

    Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)

    When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…

    Read more about "Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)"
  10.    The contribution of data to digital advertising (Europe, 2017)
    Programmatic & ad techAdvertising & policyDigital policyPrivacy & techGDPR

    The contribution of data to digital advertising (Europe, 2017)

    This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…

    Read more about "The contribution of data to digital advertising (Europe, 2017)"
  11.    Survey on privacy and data management - GDPR (2017)
    Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR

    Survey on privacy and data management - GDPR (2017)

    WFA member survey on how members are evaluating the impact of GDPR on their business.

    Read more about "Survey on privacy and data management - GDPR (2017)"
  12.    GDPR Guide for Marketers
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    GDPR Guide for Marketers

    This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…

    Read more about "GDPR Guide for Marketers"