Related content
-
Ad fraudAudience measurementAdvertising & policyBrand purposeDigital policyAd techAgency managementBrand reputationGDPRValue of advertising
Global Media Charter
The World Federation of Advertisers has published a Global Media Charter, designed to create the conditions for a marketing…
-
Advertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (April 2018)
Presentations from WFA’s Digital Governance Exchange (DGX) meeting on April 26, 2018 in London.
-
Advertising & policyDigital policyInclusive marketing
PAG Meeting Overview (May 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 2 May 2018 in Brussels.
-
Advertising & policyDigital policyData governancePrivacy & techGDPR
GDPR Survey - Brand owners' views on GDPR risks, readiness and challenges
WFA member survey on brand owners' views on GDPR risks, readiness and challenges. The survey builds on the WFA GDPR Guide for…
-
Advertising & policyDigital policyInfluencer marketing
PAG Meeting Overview (February 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
-
Advertising & policyDigital policyPrivacy & techGDPR
DGX meeting overview (February 2018)
Overview of the Digital Governance Exchange (DGX) meeting held on 8 February 2018 in London.
-
Advertising & policyDigital policyData governancePrivacy & techGDPR
WFA DGX Guide to Data Transparency & GDPR
A practical guide to ensuring responsible data use across the entire digital advertising value chain.
Member-only content,…
-
Ad fraudProgrammatic & ad techAdvertising & policyDigital policyAd techMedia & analyticsData governancePrivacy & techGDPRMarketing technologyDigital media transformationMarketing technology
Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
-
Advertising & policyDigital policyData governancePrivacy & techGDPRDigital media transformation
Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…
-
Programmatic & ad techAdvertising & policyDigital policyPrivacy & techGDPR
The contribution of data to digital advertising (Europe, 2017)
This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…
-
Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR
Survey on privacy and data management - GDPR (2017)
WFA member survey on how members are evaluating the impact of GDPR on their business.
-
Advertising & policyDigital policyData governancePrivacy & techGDPR
GDPR Guide for Marketers
This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…