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WFA Guide: DSA and DMA implementation
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Spotlight: ChatGPT: Your New Marketing Assistant - Strategies for Success and guardrails to follow
A webinar with guest speaker Jamshed Wadia, Vice Chair of Digital, Asia, Edelman, on the strategies and best practices of Generative…
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WFA Briefing: European Commission ad tech study
WFA has developed a briefing on a study on recent developments in AdTech and their broader implications for advertisers, conducted…
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DGX benchmark on WFA members’ data ethics policies
Benchmark on data ethics policies
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Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 16 February 2023
WFA’s Transparency in Political Advertising Task Force brings together policy leads within WFA membership to discuss, plan and…
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Digital policyMarketing law
WFA position paper on EU consumer laws revision
In November, the European Commission launched a public consultation as part of its ‘fitness check’ of EU consumer laws,…
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Seven partner predictions for 2023
Seven of WFA’s strategic partners reflect on what will define marketing for the year…
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The testing times continue
Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…
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Digital policy
WFA Briefing: Meta's personalised advertising practices ruled in breach of GDPR.
WFA has developed a briefing document with an overview of the decisions and insights into next steps and what advertisers could do…
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Digital policyBrand reputationMarketing capabilities
Five predictions for 2023
From sustainability claims to tech regulations around the world and greater emphasis on capability building: the WFA team share some…
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Digital policyMarketing law
WFA Better Marketing Pod Ep 22: On reasons to be optimistic about 2023 with Tom Standage, The Economist
WFA podcast host, David Wheldon, speaks with Tom Standage, Deputy Editor of The Economist and Editor, The World Ahead, about tech…
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Digital policyMarketing law
TPA Taskforce overview (December 2022)
Overview of the Transparency in Political Advertising (TPA) Taskforce meeting held remotely on 6 December 2022