Posts about Digital policy

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  1.    Media Forum Overview - Global Marketer Week Istanbul 2023
    Ad fraud & verificationAudience measurementBrand safetyMedia governanceMedia transparencyProgrammaticDigital policyBrand safetyMedia measurementValue of advertisingDiversity & InclusionOrganisation & structure

    Media Forum Overview - Global Marketer Week Istanbul 2023

    Meeting overview and agenda from WFA’s Global Marketer Week Media Forum on the 26th of April 2023.

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  2.    DGX meeting overview (June 2023)
    Digital policy

    DGX meeting overview (June 2023)

    Overview of the Digital Governance Exchange (DGX) meeting held remotely on 15 June 2023

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  3.    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
    Digital policy

    If Artificial Intelligence can end humanity, just imagine what it can do for marketing!

    If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…

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  4.    PAG Meeting Overview (May 2023)
    Digital policyMarketing law

    PAG Meeting Overview (May 2023)

    Meeting overview and presentations from WFA’s Policy Action Group (PAG) meeting on 23 May 2023.

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  5.    Meta Q&A on privacy and advertising
    Digital policy

    Meta Q&A on privacy and advertising

    A Q&A session with Meta on recent privacy and advertising developments, and how they impact advertisers.

     

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  6.    Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023.
    Digital policy

    Overview of the DSA/DMA Taskforce meeting held remotely on 10 May 2023.

    WFA’s DSA/DMA task force brings together policy leads within WFA membership to discuss, plan and develop advocacy and outreach…

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  7.    WFA Survey: Responsible Marketing Frameworks
    Brand safetyDigital policyBrand safetyFood marketingSelf-regulationMarketing to childrenDiversity & InclusionMarketing law

    WFA Survey: Responsible Marketing Frameworks

    Responsible Marketing Frameworks are becoming increasingly critical for brands. WFA ran a survey during the beginning of 2023…

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  8.    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy
    Brand safetyDigital policyBrand safetyMarketing to childrenDiversity & InclusionBrand purposeBrand reputationDigital transformationMarketing operations

    Brands say Responsible Marketing Frameworks are more important than ever but coverage of all the key issues remains patchy

    WFA research finds 88% of large corporates have a Responsible Marketing Framework but they rarely cover all priority areas;…

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  9.    DGX Benchmark: Google Analytics
    Digital policy

    DGX Benchmark: Google Analytics

    WFA’s third member benchmark on Google Analytics and regulatory decisions finding its use in breach of GDPR.

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  10.    WFA Tracker: European Regulators’ positions on Google Analytics
    Digital policy

    WFA Tracker: European Regulators’ positions on Google Analytics

    WFA has produced a mapping of various European Data Protection Authority positions on Google Analytics

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  11.    Global overview of privacy enforcement cases impacting advertisers
    Digital policy

    Global overview of privacy enforcement cases impacting advertisers

    An overview of the most relevant privacy enforcement cases brought against online advertising across key markets globally

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  12.    DGX meeting overview (March 2023, London)
    Digital policyMarketing law

    DGX meeting overview (March 2023, London)

    Overview of the Digital Governance Exchange (DGX) meeting held in person on 9 March 2023

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