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Digital transformation
WFA President and CEO acknowledged for helping shape the digital industry
Raja Rajamannar and Stephan Loerke are named among 'The Drum Digerati 2019', a list of the world's top 100 digital marketing…
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ChannelsGamingIntegrated marketingDigital transformation
Gaming Demystified: Unlocking brand growth opportunities in video gaming
This research and report have been produced by 2CV in conjunction with the World Federation of Advertisers (WFA) and Branded…
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Agency review & pitchingDigital transformationMarketing operations
Benchmark: Naming Agency recommendations
WFA member benchmark on naming agency recommendations.
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Digital transformationOrganisation & structure
Setting up a digital hub? Don’t forget to plug in the people
In our fast-paced world, increasingly powered by artificial intelligence, your best bet as a marketer might just be a room full of…
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Digital transformationMarketing procurement
Sourcing Forum meeting overview (May 2019)
Overview of the Sourcing Forum held on May 15th, 2019 in Nyon.
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Ad fraud & verificationProgrammaticAd blockingAgency managementDigital transformationOrganisation & structureData-driven marketing
The State of Advertising
WFA has teamed up with The Economist Group for a study into the current state of advertising.
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Audience measurementProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
APAC Programmatic Maturity Report 2018
WFA member report. For additional details, please log in.
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Media governanceDigital transformationMedia transformation
Media Transformation Case Study: Deutsche Telekom
This document examines the international ‘media transformation’ that Deutsche Telekom has been through over recent years…
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ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
Benchmark: Programmatic Practice & Proficiency in APAC
23 senior client-side marketers and leaders across the Asia Pacific Region provided their responses to 6 questions on programmatic…
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ProgrammaticMarketing technologyDigital transformationMarketing technologyMarketing technology
WFA study ranks countries by programmatic maturity
Advertisers need to tailor approach according to market development
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ProgrammaticDigital policyMarketing technologyDigital transformationMarketing technologyData & analyticsData-driven marketingMarketing technology
Survey on the Future of Programmatic Media
WFA member survey. For additional details, please log in.
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Digital policyDigital transformationData collection & privacy
Are you ready for GDPR? The WFA guide to GDPR guide for Marketers (2017)
When it comes to the EU’s new General Data Protection Regulation, 7 out of 10 marketers are in the dark. Maybe you’re…