Posts about Gender equality

New Accenture research finds leaders and employees hold differing views on progress toward equality; cutting the gap by half would…

Developed for the Unstereotype Alliance, it helps measure gender portrayal in advertising

This report from ANA's Alliance for Inclusive and Multicultural Marketing (AIMM), based on three separate studies among ANA members,…

Kantar Inclusion Index surveyed 18,000 people in 14 countries and working in 24 different industries (to date) to produce a new…

The Women’s Empowerment Principles (WEPs) are a set of Principles offering guidance to business on how to promote gender…

This study examines representations of gender, race/ethnicity, sexual orientation (LGBTQ), and ability (with a focus on people with…

AdReaction: Getting Gender Right delivers new insights into the role of gender in brand strategy, creative response and media…

The questions used in the Gender Equality Measure (GEM™) module, which helps business leaders make better decisions by…

Study by Kantar reports that despite an increased focus on equality, major brands are still not effectively acknowledging…

An evidence-based case for for stronger regulation of ads that feature stereotypical gender roles or characteristics which might be…

Brazilian beer brand Skol enlisted six female artists to rewor its old sexist ads and create new marketing assets for the brand,…

How detergent brand Ariel increased sales in India by 76% by encouraging progressive gender roles

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