Related content
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Marketing operations
Benchmark: Share of Voice vs Share of Market
WFA member benchmark on Share of Voice vs Share of Market
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Influencer marketingMarketing strategyMarketing strategy
Insight Forum Overview (October 2021)
Meeting overview from WFA’s Insight Forum meeting on 13 October 2021, which took place remotely.
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Influencer marketingMarketing strategyMarketing strategy
Insight Forum Overview (June 2021)
Meeting overview from WFA’s Insight Forum meeting on 23 June 2021, which took place remotely.
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Marketing effectiveness
Benchmark: Market Insights Platforms
A WFA member reached out to the WFA Insight community to share their feedback on Market Insights Platforms.
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Advertising & policyMedia & analytics
Insight Forum meeting overview (December 2019)
Overview of the Insight Forum meeting held on 4 December 2019 in London.
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Integrated marketingTrends & forecastsCross-media measurementMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy
Data Driven Marketing 2018 survey results
WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback
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Media & analytics
Benchmark on marketing research methodologies
WFA member benchmark. For additional details, please log in.
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Creating a culture of insights
Members of the global consumer insight community address how to develop companies into insights-led organisations.
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Ad techMedia & analyticsMarketing technologyDigital media transformationMarketing technology
Benchmark on Ad pre-testing
WFA member benchmark. For additional details, please log in.
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Agency managementCross-media measurementMedia & analyticsMarketing procurementMarketing procurement
Benchmark on Suppliers of research-based copy-testing of digital ads
WFA member benchmark. For additional details, please log in.
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Audience measurementMedia & analytics
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
WFA member benchmark. For additional details, please log in.
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Benchmark on testing big ideas
WFA benchmark on the ways members test big ideas, the frequency of concept testing and the platforms on which this is…