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Advertising & policyInclusive marketing
Case study | Banco Pichicha: The Unseen Players
Ecuadorian bank Banco Pichicha promotes gender equality in football by staging a match with ‘invisible’…
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Advertising & policyInclusive marketing
Case study | Degree: Trainers For Hire
Deodorant brand launches campaign to tackle the lack of inclusivity in the fitness industry
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Advertising & policyInclusive marketing
WFA launches Latin American guide to diversity and representation through the creative process
New guide provides local examples of unstereotyped work combined with global insight into areas where bias can occur in the creative…
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Inclusive marketing
Case study | Mercado Libre: New Iconic Kisses
Online marketplace recreates iconic kisses with LGBTQ+ couples
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CreativityCannes Lions
Innovation at Cannes
Judging this year’s Innovation Lions highlighted both the power of innovation to drive real change and the importance of…
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Inclusive marketing
Case study | Budweiser: Future Official Sponsors of the NWSL
Beer brand closes gender pay gap by driving the call to action in sports sponsorship
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Inclusive marketing
Case study | Google: Search Black-owned
Search engine introduces feature to help black-owned businesses by making them more searchable
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Inclusive marketing
BRIM: Black Representation in Marketing
A new UK cross-industry initiative to improve the representation of Black people in marketing.
Create meaningful change by…
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Inclusive marketing
Case study | Warner Music Group: Saylists
Record label teams up with Apple Music to offer speech therapy for kids through its songs
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Inclusive marketing
Case study | Home Centre: A Dad's Job
UAE home retailer challenges cultural taboo by being first brand in the country to celebrate single mums in ads
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Inclusive marketing
Case study | Samsung: Tallk
Consumer electronics giant launches app to help those with ALS communicate via its tablet devices
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Inclusive marketing
Insight & Strategy | Frida Mom: Fourth Trimester
How a women-led team created an ad that embraced truth and reflected the realities of breastfeeding and motherhood to launch a new…