Posts about Laura Forcetti

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1. 
   Video

   Knowledge Spotlight: Agency Briefing

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Agency Briefing"
2. 
   Event reports

   CMO Forum Meeting Overview, Forum Connect Singapore (July 2024)

   Overview of the WFA CMO Forum Asia Pacific held in person in Singapore

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3. 
   Video

   Knowledge Spotlight: Inventory or proprietary media

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Inventory or proprietary media"
4. 
   Event reports
   CreativityMarketing technologyCannes LionsAIMarketing technology

   Differentiating skills in the AI era

   Technology does not win awards. Commercial craftsmanship will continue to make the difference, but marketers do need to adapt to…

   Read more about "Differentiating skills in the AI era"
5. 
   Video
   CreativityContent marketing

   Knowledge spotlight: Creating persona-driven content

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge spotlight: Creating persona-driven content"
6. 
   Video
   CreativityContent marketing

   Knowledge spotlight: Rooting creativity in culture

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge spotlight: Rooting creativity in culture"
7. 
   Video
   Brand purposeCreativityContent marketing

   Knowledge spotlight: Creative mindset 101

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge spotlight: Creative mindset 101"
8. 
   Video

   Spotlight: A Mid-Year Agency Roundup - Beyond the Surface

   In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the…

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9. 
   Video
   Content marketingMarketing operations

   Knowledge Spotlight: Content production 101

   This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

   Read more about "Knowledge Spotlight: Content production 101"
10. 
    Video
    Marketing procurementMarketing operationsMarketing procurement

    Knowledge Spotlight: Agency Performance Measurement

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Performance Measurement"
11. 
    Expert opinionEvent reports
    Brand reputationCreativityCannes Lions

    Does Asia Pacific need Lions or Merlions?

    WFA’s Asia Advisory Board marked the Cannes Lions Festival in Singapore with #NotInCannes, attended by more than 50 senior…

    Read more about "Does Asia Pacific need Lions or Merlions?"
12. 
    Video
    Marketing operations

    Knowledge Spotlight: Agency Roster Modelling & Transformation

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Roster Modelling & Transformation"