Posts about Marketing operations

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1. 
   Benchmark
   Marketing operations

   Benchmark: Share of Voice vs Share of Market

   WFA member benchmark on Share of Voice vs Share of Market

   Read more about "Benchmark: Share of Voice vs Share of Market"
2. 
   Expert opinionPress releases
   Brand purposeBrand reputationSustainabilityMarketing operations

   Mondelēz and Sanofi join Planet Pledge

   Two more major global brand owners have signed up to WFA’s Planet Pledge, a worldwide commitment to making marketing a force…

   Read more about "Mondelēz and Sanofi join Planet Pledge"
3. 
   Event reports
   Integrated marketingIntegrated marketingMarketing operations

   Capability Forum Overview (October 2021)

   Meeting overview and presentations from WFA’s Capability Forum meeting on 20 October 2021, which took place remotely.

   Read more about "Capability Forum Overview (October 2021)"
4. 
   Event reports
   Advertising & policyMarketing structureInclusive marketingSustainabilityMarketing operations

   CMO Forum meeting overview (November 2021)

   Overview of the CMO Forum held remotely on November 16, 2021.

   Read more about "CMO Forum meeting overview (November 2021)"
5. 
   Benchmark
   Programmatic & ad techAgency managementIn-housingMarketing operations

   Benchmark: Digital in-housing from agency point of view

   WFA benchmark on In-housing Digital Media, from agencies' point of view

   Read more about "Benchmark: Digital in-housing from agency point of view"
6. 
   News
   Brand purposeBrand reputationGlobal Marketer of the YearMarketing structureMarketing capabilitiesMarketing operations

   WFA launches Global Marketer of the Year 2021

   Partners with The Drum to celebrate the work that global and regional marketers have done to strengthen their brands and…

   Read more about "WFA launches Global Marketer of the Year 2021"
7. 
   Expert opinion
   Marketing capabilitiesMarketing operations

   This can be marketing’s time. You just need to earn it.

   As brands and economies recover, there’s an opportunity for marketers to shine but they must get some basics right first, says…

   Read more about "This can be marketing’s time. You just need to earn it."
8. 
   Benchmark
   Marketing operationsMarketing organisation

   The Media Capability Gap

   A research report on the anatomical structures and priorities of the client-side media department.

   Read more about "The Media Capability Gap"
9. 
   BenchmarkVideo
   Advertising & policyMarketing structureSustainabilityMarketing operations

   Spotlight on marketing and sustainability: bridging the gaps around the world

   Join WFA and behavioural science agency BVA Nudge Unit as they share the global and regional insights from the world’s first…

   Read more about "Spotlight on marketing and sustainability: bridging the gaps around the world"
10. 
    Expert opinionBenchmarkReport
    Brand purposeBrand reputationMarketing capabilitiesMarketing operations

    Get comfortable with sustainability

    The key insight from the WFA’s Marketing and Sustainability: Closing the Gaps research is that marketers need to get more…

    Read more about "Get comfortable with sustainability"
11. 
    Expert opinion
    Brand purposeBrand reputationSustainabilityMarketing operations

    Marketing’s Missing P: Planet

    Is marketing at odds with sustainability? Thomas Lingard, Global Climate & Environment Director, Unilever, shares his view on…

    Read more about "Marketing’s Missing P: Planet"
12. 
    Event reports
    Integrated marketingIntegrated marketingMarketing operations

    Capability Forum Overview (June 2021)

    Meeting overview and presentations from WFA’s Capability Forum meeting on 8 June 2021, which took place remotely.

    Read more about "Capability Forum Overview (June 2021)"