Posts about Marketing strategy

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  1.    Data Driven Marketing 2018 survey results
    Media measurementIntegrated marketingMarketing capabilitiesOrganisation & structureData & analyticsData-driven marketing

    Data Driven Marketing 2018 survey results

    WFA introduces the latest research results on data-driven marketing, in partnership with The Customer Feedback

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  2.    The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    The Road to Content Excellence

    The opportunities offered by the new social and digital landscape have led to a content revolution, and the rules of the game have…

    Read more about "The Road to Content Excellence"
  3.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMarketing capabilitiesOrganisation & structureData & analytics

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

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  4.    Brazilian association CEO named 'Marketing Citizen' of the Year

    Brazilian association CEO named 'Marketing Citizen' of the Year

    ABA's Sandra Martinelli is the first association head to receive the Brazilian award

    Read more about "Brazilian association CEO named 'Marketing Citizen' of the Year"
  5.    Recommended creative agencies in APAC
    Agency review & pitchingCreativityMarketing procurement

    Recommended creative agencies in APAC

     WFA member benchmark. For additional details, please log in.

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  6.    In the spotlight: ANDA Chile’s Fernando Mora

    In the spotlight: ANDA Chile’s Fernando Mora

    Meet Fernando Mora, President of ANDA

    Read more about "In the spotlight: ANDA Chile’s Fernando Mora"
  7.    Survey on Influencer Marketing
    Agency evaluation & performanceAgency managementAgency remuneration & contractsIntegrated marketingMarketing operations

    Survey on Influencer Marketing

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Influencer Marketing"
  8.    In the spotlight: APAN Portugal’s Manuela Botelho

    In the spotlight: APAN Portugal’s Manuela Botelho

    Meet Manuela Botelho, Secretary General of APAN

    Read more about "In the spotlight: APAN Portugal’s Manuela Botelho"
  9.    Survey on The Future of Agency Rosters
    Agency evaluation & performanceAgency managementAgency review & pitchingAgency rostersMarketing procurementOrganisation & structure

    Survey on The Future of Agency Rosters

       

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  10. Global advertisers demand reform of digital ad ecosystem

    WFA Global Media Charter calls for agencies, ad-tech companies, media owners and platforms to work alongside advertisers to create a…

    Read more about "Global advertisers demand reform of digital ad ecosystem"
  11.    In the spotlight: Union des marques France’s Jean-Luc Chetrit

    In the spotlight: Union des marques France’s Jean-Luc Chetrit

    Meet Jean-Luc Chetrit, Director General of Union des marques

    Read more about "In the spotlight: Union des marques France’s Jean-Luc Chetrit"
  12.    WFA Manifesto for Online Data Transparency
    Digital policy

    WFA Manifesto for Online Data Transparency

    We recognise that as brand owners it’s vital that we get it right when it comes to people’s data.

    Read more about "WFA Manifesto for Online Data Transparency"