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Digital policy
If Artificial Intelligence can end humanity, just imagine what it can do for marketing!
If we are to believe all the articles currently being written on the subject of Artificial Intelligence, it’s highly probable…
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Reimagining marketing in Cannes
Circular marketing and growth should be the number one item on the Cannes agenda for CMOs. Michelle McEvoy, Initiative Lead for…
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Diversity & Inclusion
This Pride month, brands have an important choice to make
What happens if you put 20,000 lesbians in a desert and give them a lot of alcohol and a large swimming pool? There are plenty of…
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Brand safetyMedia governanceBrand safetyMarketing lawBrand purposeBrand reputationMarketing operationsMedia transformation
“We’re going to have to be amazingly humble”
WFA CEO, Stephan Loerke, offers his verdict on WFA Global Marketer Week in…
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Ad fraud & verificationMedia transparencyProgrammatic
UK programmatic audit suggests improvements in online advertising transparency
Clare O'Brien, ISBA's Head of Media, Performance & Effectiveness, shares on the ins and outs of the second iteration of their…
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Marketing law
Beware advertisers, the EU has a new plan to limit hot air around environmental claims
Guardian columnist and brand strategist, Arwa Mahdawi, reflects on the newly proposed EU Directive on Green Claims and its…
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Agency evaluation & performanceAgency managementAgency remuneration & contractsAgency review & pitchingAgency rosters
Saving money without reducing your impact
Look after your marketing pence and the pounds will manage themselves. Christine Downton, Associate Partner at The Observatory…
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Self-regulationBrand purposeBrand reputation
How do you create sustainable growth? 3 more experts share their views
Ahead of WFA Global Marketer Week in Istanbul, we asked three thought-leaders for their views on how to achieve the holy grail of…
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Diversity & Inclusion
All you need to know about the Global DEI Census 2023
The Global DEI Census 2023 – which will investigate the state of diversity, equity and inclusion in the marketing industry…
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Diversity & Inclusion
Making the numbers count
Talent is the lifeblood of marketing. Brands need to meet their needs for a better lived experience if they want to attract and…
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Integrated marketingDigital transformationMarketing operations
WFA Better Marketing Pod Ep 23: On turning an airline into a travel super-app with Rudy Khaw, AirAsia
WFA podcast host David Wheldon speaks with Rudy Khaw, Chief Brand Officer at AirAsia, about marketing in postpandemic times and the…
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Digital policyCreativityMarketing technologyBrand reputationMarketing operationsMarketing technologyMarketing technology
Seven partner predictions for 2023
Seven of WFA’s strategic partners reflect on what will define marketing for the year…