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  1.    The testing times continue
    Digital policyValue of advertisingMarketing technologyBrand reputationMarketing technologyMarketing technology

    The testing times continue

    Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…

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  2.    Build the future, don’t fear it
    Audience measurementBrand safetyBrand safetyBrand reputation

    Build the future, don’t fear it

    In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…

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  3.    How to be more creative in 2023?
    Creativity

    How to be more creative in 2023?

    Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.

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  4.    It’s the economy…

    It’s the economy…

    Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their…

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  5.    The missing conversation

    The missing conversation

    Agencies are a vital part of any effective marketing organisation, but all too often the right questions aren’t always asked…

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  6.    Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee

    Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee

    Karen Riley-Grant, Global Chief Marketing Officer at Levi Strauss & Co, is one of the eight global marketers shortlisted for…

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  7.    Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee

    Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee

    Fabrice Beaulieu, Chief Marketing, Sustainability and Corporate Affairs Officer, Reckitt, is one of the eight global marketers…

    Read more about "Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee"
  8.    Cheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee

    Cheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee

    Cheryl Goh, Group VP of Marketing and Sustainability – Founding CMO, Grab, is one of the eight global marketers…

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  9.    Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee

    Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee

    Julia Goldin, Chief Product & Marketing Officer, LEGO, is one of the eight global marketers shortlisted for this…

    Read more about "Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee"
  10.    Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee

    Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee

    Patricia Corsi, Chief Marketing, Digital and Information Officer at Bayer Consumer Health, is one of the eight global marketers…

    Read more about "Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee"
  11.    Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee

    Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee

    Cristina Diezhandino, Chief Marketing Officer at Diageo, is one of the eight global marketers shortlisted for this…

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  12.    Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee

    Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee

    Asmita Dubey, Chief Digital & Marketing Officer, L'Oréal, is one of the eight global marketers shortlisted for this…

    Read more about "Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee"