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Digital policyValue of advertisingMarketing technologyBrand reputationMarketing technologyMarketing technology
The testing times continue
Marketing will have to demonstrate value in 2023 as the global economy slows down, says WFA President and Mastercard Chief Marketing…
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Audience measurementBrand safetyBrand safetyBrand reputation
Build the future, don’t fear it
In times of uncertainty, marketers must use their skills to lead the way. WFA CEO, Stephan Loerke, reflects on the success stories…
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Creativity
How to be more creative in 2023?
Sir John Hegarty shares three tips for marketers on how to be more creative than ever during the course of 2023.
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It’s the economy…
Marketers are grappling with difficult questions as much of the world faces an economic slowdown. Do they cut back on their…
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The missing conversation
Agencies are a vital part of any effective marketing organisation, but all too often the right questions aren’t always asked…
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Karen Riley-Grant, Levi's: WFA Global Marketer of the Year 2022 nominee
Karen Riley-Grant, Global Chief Marketing Officer at Levi Strauss & Co, is one of the eight global marketers shortlisted for…
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Fabrice Beaulieu, Reckitt: WFA Global Marketer of the Year 2022 nominee
Fabrice Beaulieu, Chief Marketing, Sustainability and Corporate Affairs Officer, Reckitt, is one of the eight global marketers…
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Cheryl Goh, Grab: WFA Global Marketer of the Year 2022 nominee
Cheryl Goh, Group VP of Marketing and Sustainability – Founding CMO, Grab, is one of the eight global marketers…
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Julia Goldin, LEGO: WFA Global Marketer of the Year 2022 nominee
Julia Goldin, Chief Product & Marketing Officer, LEGO, is one of the eight global marketers shortlisted for this…
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Patricia Corsi, Bayer Consumer Health: WFA Global Marketer of the Year 2022 nominee
Patricia Corsi, Chief Marketing, Digital and Information Officer at Bayer Consumer Health, is one of the eight global marketers…
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Cristina Diezhandino, Diageo: WFA Global Marketer of the Year 2022 nominee
Cristina Diezhandino, Chief Marketing Officer at Diageo, is one of the eight global marketers shortlisted for this…
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Asmita Dubey, L'Oréal: WFA Global Marketer of the Year 2022 nominee
Asmita Dubey, Chief Digital & Marketing Officer, L'Oréal, is one of the eight global marketers shortlisted for this…