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State of the Union at Global Marketer Week 2017
Read more about "State of the Union at Global Marketer Week 2017"David Wheldon, WFA President, CMO RBS
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WFA announces changes to global leadership team
Read more about "WFA announces changes to global leadership team"New appointments to Executive Committee from AirAsia, Coty, Emirates, L’Oréal and RB
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Agency management
Clients make progress on integration but agencies point up familiar failings
Read more about "Clients make progress on integration but agencies point up familiar failings"Global brands are improving their ability to brief for integrated communications but some familiar failings remain, according to a…
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Digital policyAd blocking
WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke
Read more about "WFA statement on Coalition for Better Ads standards by CEO Stephan Loerke"Stephan Loerke, WFA CEO, in relation to the release of initial Better Ads Standards for desktop and mobile web in North America and…
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Programmatic
Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship
Read more about "Agency Trading Desks still dominate programmatic but advertisers are demanding a new, more transparent relationship"90% are reviewing contracts to secure greater control
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WFA announces first speakers for Global Marketer Week
Read more about "WFA announces first speakers for Global Marketer Week"Coca-Cola, Mastercard and Pernod Ricard to speak as annual showcase for global marketers returns to North America Event celebrates…
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Global brands consolidate ad server rosters
Read more about "Global brands consolidate ad server rosters"Marketers reveal moves to simplify arrangements, improve reporting and monitoring alongside the ability to negotiate better…
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Barclays' Elinor Bateman to lead WFA's new Insight forum
Read more about "Barclays' Elinor Bateman to lead WFA's new Insight forum"Elinor Bateman has been named as the first-ever chair of the WFA' INSIGHT FORUM, ahead of two meetings in London on October 18th and…
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MasterCard's Sam Ahmed to chair WFA CMOFORUM in Asia
Read more about "MasterCard's Sam Ahmed to chair WFA CMOFORUM in Asia"WFA Press Release
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WFA comments on ANA research on media transparency
Read more about "WFA comments on ANA research on media transparency"WFA Press Release
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WFA issues first advice for combatting ad fraud
Read more about "WFA issues first advice for combatting ad fraud"Ad fraud likely to exceed $50bn globally by 2025 on current trends second only to the drugs trade as a source of income for…
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Brands get the message "loud and clear" from latest PageFair report on ad blocking
Read more about "Brands get the message "loud and clear" from latest PageFair report on ad blocking"WFA calls for industry action