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Privacy & techAnd the buzzword at Festival of Marketing 2017 was…
Read more about "And the buzzword at Festival of Marketing 2017 was…"…actually an acronym: GDPR. Standing for General Data Protection Regulation, EU’s new data rules are set to be one of…
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Ad fraudAudience measurementProgrammatic & ad techTrends & forecastsAd techCross-media measurementMedia & analyticsPrivacy & techMarketing effectivenessMarketing technologyDigital media transformationMarketing technology
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Programmatic & ad techAdvertising & policyDigital policyPrivacy & techGDPRThe contribution of data to digital advertising (Europe, 2017)
Read more about "The contribution of data to digital advertising (Europe, 2017)"This study uses interviews with advertisers, publishers and technology companies to help identify the role of data in digital…
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Read more about "Europe research: Data-driven advertising and Europeans’ internet use"This 2017 online survey contains responses from over 11,000 internet users across 11 EU countries. Responses cover the types of…
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Advertising & policyDigital policyMedia & analyticsData governancePrivacy & techGDPR
Survey on privacy and data management - GDPR (2017)
Read more about "Survey on privacy and data management - GDPR (2017)"WFA member survey on how members are evaluating the impact of GDPR on their business.
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Advertising & policyDigital policyData governancePrivacy & techGDPRGDPR Guide for Marketers
Read more about "GDPR Guide for Marketers"This guide, developed with the support of Hunton & Williams LLP, aims to help address this gap by highlighting five key areas of…
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Ad fraudAudience measurementAdvertising & policyMedia & analyticsPrivacy & tech
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