Posts about Social media marketing

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  1.    Report: The Road to Content Excellence
    Integrated marketingBrand purposeMedia & analyticsMarketing strategyMarketing structureIntegrated marketingMarketing capabilitiesMarketing strategy

    Report: The Road to Content Excellence

    WFA member report. For additional details, please log in.

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  2.    Benchmark on corporate social media pages, cookies and data usage post - GDPR
    Advertising & policyDigital policyData governancePrivacy & techGDPR

    Benchmark on corporate social media pages, cookies and data usage post - GDPR

    WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on corporate social media pages, cookies and data usage post - GDPR"
  3.    Survey on Influencer Marketing
    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingAgency managementMarketing strategyIntegrated marketingMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy

    Survey on Influencer Marketing

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Influencer Marketing"
  4.    PAG Meeting Overview (February 2018, Brussels)
    Advertising & policyDigital policyInfluencer marketing

    PAG Meeting Overview (February 2018, Brussels)

    Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…

    Read more about "PAG Meeting Overview (February 2018, Brussels)"
  5.    Survey on Social Media & Social Content Management 2017
    Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingTrends & forecastsAgency managementBrand reputationInfluencer marketingMarketing strategyMarketing structureIntegrated marketingMarketing strategy

    Survey on Social Media & Social Content Management 2017

     WFA member survey. For additional details, please log in.

    Read more about "Survey on Social Media & Social Content Management 2017"
  6.    A survey on Social Listening - Tools, Techniques, Metrics & Challenges
    Audience measurementMedia & analytics

    A survey on Social Listening - Tools, Techniques, Metrics & Challenges

    WFA member benchmark. For additional details, please log in.

    Read more about "A survey on Social Listening - Tools, Techniques, Metrics & Challenges"
  7.    Benchmark on Digital & Social Agency Recommendations in the UK
    Agencies & partnersAgency evaluationAgency managementMarketing organisation

    Benchmark on Digital & Social Agency Recommendations in the UK

     WFA member benchmark. For additional details, please log in.

    Read more about "Benchmark on Digital & Social Agency Recommendations in the UK"
  8.    Brand building in the age of social media

    Brand building in the age of social media

     

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  9.    Benchmark on the use of crowd-sourcing
    Marketing procurementMarketing capabilitiesMarketing procurement

    Benchmark on the use of crowd-sourcing

    WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…

    Read more about "Benchmark on the use of crowd-sourcing"
  10.    Webinar: Driving digital transformation through social newsrooms

    Webinar: Driving digital transformation through social newsrooms

    In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…

    Read more about "Webinar: Driving digital transformation through social newsrooms"
  11.    Unlocking brand value with social communities
    ChannelsAgencies & partnersMedia & analyticsPrivacy & techInfluencer marketing

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…

    Read more about "Unlocking brand value with social communities"
  12.    Survey results on global social media marketing: 2016
    ChannelsAd tech

    Survey results on global social media marketing: 2016

    WFA survey looking at a number of critical areas relating to social media marketing.

    Read more about "Survey results on global social media marketing: 2016"