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WFA member report. For additional details, please log in.
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Benchmark on corporate social media pages, cookies and data usage post - GDPR
WFA member benchmark. For additional details, please log in.
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Agencies & partnersAgency evaluationAgency remunerationIntegrated marketingAgency managementMarketing strategyIntegrated marketingMarketing capabilitiesMarketing operationsMarketing organisationMarketing strategy
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WFA member survey. For additional details, please log in.
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PAG Meeting Overview (February 2018, Brussels)
Meeting overview, presentations and briefings from WFA’s Policy Action Group (PAG) meeting on 20 February 2018 in…
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Survey on Social Media & Social Content Management 2017
WFA member survey. For additional details, please log in.
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Audience measurementMedia & analytics
A survey on Social Listening - Tools, Techniques, Metrics & Challenges
WFA member benchmark. For additional details, please log in.
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Agencies & partnersAgency evaluationAgency managementMarketing organisation
Benchmark on Digital & Social Agency Recommendations in the UK
WFA member benchmark. For additional details, please log in.
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Brand building in the age of social media
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Marketing procurementMarketing capabilitiesMarketing procurement
Benchmark on the use of crowd-sourcing
WFA benchmark on how to use crowd-sourcing, covering the opportunities and challenges in using this technique, and its application…
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Webinar: Driving digital transformation through social newsrooms
In this webinar, Antony Mayfield from Brilliant Noise talks about the pivotal role the newsroom has played as part of the digital…
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ChannelsAgencies & partnersMedia & analyticsPrivacy & techInfluencer marketing
Unlocking brand value with social communities
Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue.…
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ChannelsAd tech
Survey results on global social media marketing: 2016
WFA survey looking at a number of critical areas relating to social media marketing.