Posts about Sourcing Forum

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1. 
   Event reports
   Marketing procurementMarketing procurement

   Sourcing Forum meeting overview (January 2023)

   Overview of the Sourcing Forum held remotely on 25^th January, 2023.

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2. 
   Benchmark
   Marketing procurementMarketing procurement

   Benchmark: Negotiating paid search deals

   This WFA member benchmark explores advice on negotiating paid search deals with tech titans or big digital platforms.

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3. 
   Video
   Marketing procurementMarketing procurement

   Spotlight: Global Agency Remuneration Trends

   It’s been four years since we last looked at remuneration in detail – and much has changed in terms of financial…

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4. 
   Video
   Marketing procurementMarketing procurement

   Spotlight: Client-agency performance evaluations: 2022 update

   Decideware and the WFA returned again late 2022 to dig deeper into the relationship dynamics and efficiencies between marketers and…

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5. 
   Benchmark
   Marketing procurementMarketing procurement

   Benchmark: Global Category Management – Models (for artwork/photography)

   This WFA member benchmark examined the category management of models, for photography and/or artwork.

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6. 
   Expert opinion
   Marketing procurementMarketing procurement

   After Spring comes…

   The WFA Sourcing Board is refreshing its goals and ambitions after three years and a half, with a series of new initiatives to help…

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7. 
   Benchmark
   Marketing procurementMarketing procurement

   Benchmark: Global Category Management – Digital Commerce

   This WFA member benchmark examined the category management of Digital Commerce

   Read more about "Benchmark: Global Category Management – Digital Commerce"
8. 
   Event reports
   Marketing procurementMarketing procurement

   Sourcing Forum meeting overview (December 2022)

   Overview of the Sourcing Forum held remotely on 1^st of December, 2022

   Read more about "Sourcing Forum meeting overview (December 2022)"
9. 
   Event reports
   Marketing procurementMarketing procurement

   Sourcing Forum meeting overview (November 2022)

   Overview of the Sourcing Forum held in Amsterdam on the 8^th of November, 2022

   Read more about "Sourcing Forum meeting overview (November 2022)"
10. 
    Press releases

    Advertisers believe they are still getting great value from their agencies post pandemic, WFA research

    Clients acknowledge the need to pay more for diversity and sustainability commitments, as…

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11. 
    Video
    Marketing procurementMarketing procurement

    The role of AI in the content creation process

    This session focused on the practical use of AI in the content creation process, and took place on Dec 1st, 2022 during a Sourcing…

    Read more about "The role of AI in the content creation process"
12. 
    Report
    Marketing procurementMarketing procurement

    Global Agency Remuneration Trends: 2022 update

    Open to WFA members only

    Major advertisers believe that their agency partners are still offering great value in 2022, according to a major new research study…

    Read more about "Global Agency Remuneration Trends: 2022 update"