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Advertising & policyCannes LionsInclusive marketing
WFA talks Better Marketing: Gender and diversity
At Cannes Lions 2018, global CMOs shared their views on gender and diversity in marketing: Syl Saller and Grainne Wafer (Diageo),…
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Marketing structureCannes Lions
WFA talks Better Marketing: The CMO agenda
At Cannes Lions 2018, global CMOs share their views on the biggest items in their in-tray today: Antonio Lucio (former HP), Roel de…
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Influencer marketingMarketing procurementMarketing procurement
Webinar: A strategic global sourcing approach to influencer content production
As influencer marketing production options increase, available tools multiply, and the competitive marketplace becomes more…
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Advertising & policyDigital policyGDPR
Webinar: GDPR for marketers - what do you need to know and how are other brands preparing?
In this webinar, WFA will give an overview of GDPR and take a look at how WFA members across the world are preparing, based on…
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Webinar: Independent media advisors
Media ‘advising’, encompassing services such as media auditing, contract compliance, consulting, and others, is a…
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on 2017 and 2018 priorities
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on making a difference
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on agency partners
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Global Marketer of the Year
Global Marketer of the Year: Keith Weed on the marketing organisation
Keith Weed, Chief Marketing & Communications Officer of Unilever, talks with David Wheldon, WFA President & CMO of RBS,…
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Advertising & policyDigital policy
Webinar: ePrivacy - what is it and what does it mean for brands? (2018)
In this webinar, WFA will give an overview of the ePrivacy Regulation and answer any questions you may have.
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Programmatic & ad tech
Webinar: Future of Programmatic Media
Joint research from WFA and DataXu set out to understand what programmatic areas WFA members will be prioritising in 2018 and…
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Channels
Webinar: Total view attribution
This webinar with Ebiquity explains how you can develop a holistic attribution system that takes the best of these approaches to…