Posts about Videos & webinars

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  1.    Spotlight: The Timeless Importance of the Show
    CreativityMarketing capabilitiesMarketing operations

    Spotlight: The Timeless Importance of the Show

    Guest speaker Orlando Wood joins us for a deep dive on showmanship advertising.

    Read more about "Spotlight: The Timeless Importance of the Show"
  2.    Knowledge Spotlight: Influencers and KOLs

    Knowledge Spotlight: Influencers and KOLs

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Influencers and KOLs"
  3.    Knowledge Spotlight: Advanced/Connected TV

    Knowledge Spotlight: Advanced/Connected TV

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Advanced/Connected TV"
  4.    Knowledge Spotlight: Agency Briefing
    Agency review & pitching

    Knowledge Spotlight: Agency Briefing

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Briefing"
  5.    Knowledge Spotlight: Inventory or proprietary media

    Knowledge Spotlight: Inventory or proprietary media

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Inventory or proprietary media"
  6.    Knowledge spotlight: Creating persona-driven content
    Creativity

    Knowledge spotlight: Creating persona-driven content

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Creating persona-driven content"
  7.    Knowledge spotlight: Rooting creativity in culture
    Creativity

    Knowledge spotlight: Rooting creativity in culture

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Rooting creativity in culture"
  8.    Spotlight: Uncovering agency use of generative AI
    Digital policyMarketing technologyAIMarketing technologyMarketing technology

    Spotlight: Uncovering agency use of generative AI

    A deep dive into how media and creative agencies are using generative AI, and what this means for brands.

    Read more about "Spotlight: Uncovering agency use of generative AI"
  9.    Knowledge spotlight: Creative mindset 101
    CreativityBrand purpose

    Knowledge spotlight: Creative mindset 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge spotlight: Creative mindset 101"
  10.    Spotlight: A Mid-Year Agency Roundup - Beyond the Surface
    Agency remuneration & contracts

    Spotlight: A Mid-Year Agency Roundup - Beyond the Surface

    In a vast expanse of information about the agency world and the brands they serve, what focal points merit our attention in the…

    Read more about "Spotlight: A Mid-Year Agency Roundup - Beyond the Surface"
  11.    Knowledge Spotlight: Content production 101
    Agency evaluation & performanceMarketing operations

    Knowledge Spotlight: Content production 101

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Content production 101"
  12.    Knowledge Spotlight: Agency Performance Measurement
    Agency evaluation & performanceMarketing operationsMarketing procurement

    Knowledge Spotlight: Agency Performance Measurement

    This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts,…

    Read more about "Knowledge Spotlight: Agency Performance Measurement"