Get analysis, insights & opinions from the world's top marketers
Sign up to our newsletter.
I subscribeMarketing Organisation & Strategy
Related content
-
CreativityMarketing technologyAIMarketing technologyMarketing technologyWFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal
Read more about "WFA Better Marketing Pod Ep 32: On AI, sharing and scaling with Asmita Dubey, L'Oréal"In episode 32 of the Better Marketing Pod, David Wheldon speaks to L'Oréal's CMO, Marketer of 2023 and Global Marketer Week…
-
Marketing capabilitiesMarketing operationsNavigating the Complexity of Marketing Capability Measurement
Read more about "Navigating the Complexity of Marketing Capability Measurement"Proving the impact of capability building is vital, says WFA Associate Director, Global Marketing Services, Julia Kraft, as she…
-
Marketing capabilitiesMedia transformationMarketing effectivenessWFA Media Forum March 2024: Forum Connect Amsterdam
Read more about "WFA Media Forum March 2024: Forum Connect Amsterdam"Forum Connect in Amsterdam brought together four peer groups (Media, CMO, Insights, Sourcing) around the common theme of…
-
Marketing capabilitiesMarketing effectivenessMarketing Capability Forum Meeting Overview (March 2024)
Read more about "Marketing Capability Forum Meeting Overview (March 2024)"Overview of Marketing Capability Forum held remotely on 21st March 2024.
-
Marketing capabilitiesMarketing effectiveness
Measuring Marketing Capability Impact
Read more about "Measuring Marketing Capability Impact"WFA report on marketing capability impact measurement, conducted in partnership with Oxford.
-
CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technologyAPAC Spotlight: Creative briefing - using AI to stoke EI
Read more about "APAC Spotlight: Creative briefing - using AI to stoke EI"WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
-
Marketing technologyAIMarketing technologyMarketing technologyTackling the nitty gritty of Generative AI
Read more about "Tackling the nitty gritty of Generative AI"No new technology comes without risks and Generative AI is no exception. Brands need to be alert to the challenges if they want to…
-
Marketing technologyMarketing technologyData collection & privacyData-driven marketingMarketing effectivenessMarketing technologyBrands are trailing on data transformation
Read more about "Brands are trailing on data transformation"If there’s one key learning from the latest WFA research on data transformation, it’s that too few companies have yet…
-
Organisation & structureBenchmark: Internal brand communications and engagement
Read more about "Benchmark: Internal brand communications and engagement"WFA member benchmark around tactics to help imbed a new brand strategy within their global organisation.
-
Agency managementMarketing operationsOrganisation & structureSpotlight: Housekeeping: In-house agency trends and challenges
Read more about "Spotlight: Housekeeping: In-house agency trends and challenges"WFA webinar on in-house agency trends and challenges
-
CreativityMarketing technologyAIDigital transformationMarketing technologyMarketing technologySpotlight: Creative briefing - using AI to stoke EI
Read more about "Spotlight: Creative briefing - using AI to stoke EI"WFA members have always been quite humble in accepting that their briefing processes have enormous room for improvement. Bad briefs…
-
Agency managementMarketing capabilitiesIn-housing set for rapid and continued growth at major multinationals
Read more about "In-housing set for rapid and continued growth at major multinationals"According to a recent survey conducted by WFA and The Observatory International, 66% of brands now have in-house agencies, with 21%…
Our upcoming events
See all events
-
Open to all GARM members
-
Spotlight: Bothism - efficiency & effectiveness to drive performance in marketing departments
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
-
For global/regional in-house agency leaders and specialists
-
Open to all GARM members
-
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
-
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
About WFA
We are the only global network for marketers
We connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
Become a WFA member and get involved
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.