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I subscribeThis research was created to draw a picture of regional marketing structures, roles and responsibilities.
The objective of this study is to shed some light on the challenges and potential opportunities regarding big brands and ad/mar-tech…
The purpose of this study is to better understand perceptions and actions in relation to content marketing, notably in relation to…
Survey on the way WFA members structure their agency rosters in China vs. elsewhere in the world.
Client-side media roles are undergoing considerable change in response to the digitisation of media. How prepared are clients are…
The disruptive nature of digital continues to open up new channels, generating new communication opportunities between businesses…
This document was designed as a means to benchmark thoughts and actions in relation to marketing in ASEAN. It contains consolidated,…
WFA benchmark conducted for a member looking for digital marketing training methods.
Open to all GARM members
29 May 2024
There is great potential in re-engineering marketing operations - from team structure, stakeholder alignment, processes, channel & content optimisation to in-house and agency management.
For global/regional in-house agency leaders and specialists
Open to all GARM members
We are proud to announce that we’re media partners with ProcureCon Marketing, taking place in June 4 - 5 at the Queen Elizabeth II Conference Centre in London.
This meeting is for signatory members only. Planet Pledge is a CMO-led framework designed to galvanise action from marketers within our membership to promote and reinforce attitudes and behaviours which will help the world meet the challenges laid out in the UN SDGs.
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I subscribeWe connect the best marketers from the world’s biggest brands and national associations from more than 60 markets. Together, we make marketing better by sharing unparalleled experiences, knowledge and leadership that are simply not available anywhere else. WFA represents 90% of global marketing communications spend.
You can’t solve every problem by yourself. That is why our members turn to the wisdom of our WFA network of global marketers. “You come to WFA meetings to learn, to listen, to borrow great ideas and to build on them. WFA is a fantastic community of people and if you’re not in it, you’re missing out.” - Raja Rajamannar, CMO Mastercard.